WIDE&NARROW

WHO
Wide&Narrow

WHAT
A multidisciplinary design studio

WHEN
2013 – present

WHERE
Bangkok, Thailand

WHY
To steer branding, identity, packaging and interior design to be in the same direction.

 

WHERE DO YOU DRAW INSPIRATION FROM?

“Virgin Daisies,” is one of our projects based on one of the best flicks that gave us a jolt of inspiration. This piece of art is very intriguing, abstract, and captivating. You would not be surprised if someone decided to name their brand after it, and “Yes,” there is a brand named “Virgin Daisies.”  This flick inspired us because of  the graphical images used  throughout the film. Each image takes me for a tour, a subconscious mind tour that is also related to scientific facts about the human subconscious and unconscious mind.


WHERE DO YOU GO, OR WHAT DO YOU DO, WHEN YOU GET STUCK ON A PROJECT?

We love to set our minds off from everything… and every time that we feel shut

down we see that the power of the mind is amazing, you will be amazed at how your

mind can do a refresh, only when you start enjoying the rest of the world.


HOW WOULD YOU DEFINE CREATIVITY?

Creativity is subject to righteousness and the self-justice of substances and how they interact with each other around us. Human’s gather, harness, and crystallize these into design based on the design thinking process; it is more or less one of our favorite ways to design our work pieces. 

 
WHAT ARE YOU WORKING ON CURRENTLY?

Our studio accepts various types of design jobs and each of our designs represents plenty of products. It is rather difficult for me to lay it out in terms of exactly what we are working on, but in general we are full-handedly working on various projects; ranging from logos and identity to packaging, websites and interior design. And we do welcome every new challenge.

 

WHAT IS YOUR FAVORITE THING ABOUT THE CITY YOU LIVE IN?
Bangkok is one the greatest and weirdest cities in the world. It is  nearly impossible anywhere else to find a shot to take where you can have  both a 77-storey skyscraper standing tall and at the bottom see a  rotted home built on its ceiling from galvanized irons. Oh boy… Bangkok is more than just a city to me, and Yes! Our favorite pick of the city? The Bar.

wideandnarrow.co.th

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