THE FIRST REDESIGNED BRANCH OF JIM THOMPSON’S HOME FURNISHING SHOWROOM IS INTERESTING FOR ITS COLLABORATION WITH PHTAA LIVING DESIGN THAT RESULTED IN THE OPPORTUNITY FOR ONE TO EXPERIENCE THE BRAND THROUGH THE PHYSICAL SPACE OF THE SHOWROOM ITSELF.
Jim Thompson officially opened the first redesigned branch of its Home Furnishing Showroom in Surawong last month. What makes the project interesting is the collaboration between PHTAA Living Design and Jim Thompson’s design team, which was the result of an intention for the project’s interior designer and homeowners to experience the brand through the physical space of its showroom. Jim Thompson, therefore, doubled the capacity of the space by opening the third and fourth floor areas of the building for products to be displayed in the setting of actual rooms. These rooms mirror the size of a standard bedroom in a condominium unit and bear different decoration styles with inspiration from the works of legendary interior designers such as Jean-Louis Deniot and Anouska Hempel serving as their themes. PHTAA Living Design replaced some of the original walls with massive wall-to-ceiling glass panels to bring natural light into the building’s interior space, better revealing the colors of the fabric that change throughout different periods of the day. The brand also dedicated the top floor of its new showroom to function as an office space where interior decorators, Jim Thompson’s designers and homeowners can have more private discussions. The ground floor was adjusted to accommodate an open-plan space with a void that physically connects to the other stories. Its multifunctional nature can be used to host different activities that may take place in the future.
PHTAA Living Design’s interpretation of the ‘new vs. old’ concept can be seen through the use of industrial materials such as steel, exposed concrete and glass along with the exposure of the building’s original surfaces and structure. The decision to use furniture of a similar style allowed for the material’s attributes and characteristics to be revealed, such as the meeting room table’s stool made of a large piece of wood with exposed details, a unique texture and growth rings. Despite their functioning as the backdrop for the showroom’s principle compositions, such as the brand’s textiles and fabric wall products, these elements encapsulate and express the Jim Thompson spirit beautifully and stylistically.
TEXT: NANTHANA BOONLA-OR