WHERE GOOD IDEAS COME FROM

TWO RENOWNED INDUSTRIAL DESIGNERS, SHAHAR PELEG AND YENWEN TSENG TALK ABOUT PRODUCT FUNCTIONALITY, DESIGN AND ITS ACCESSIBILITY TO PEOPLE AS A PART OF THE RECENT BANGKOK DESIGN FESTIVAL SUPPORTED BY THE DITP, MINISTRY OF COMMERCE

Doonyapol Srichan: Firstly, for you Shahar, do you remember the first time that your product was launched on the market?

Shahar Peleg: Yes, it was in 2004. It was a chain bottle holder and I made just only one during a semester in school. A lot of people liked it and asked me, ‘why don’t you sell it?’ So I went to a local design store that had just opened and showed it to them and they agreed to sell it. They said if someone buys it, we will pay you. The next day, they called and said that they wanted another five, and then it was another ten pieces. So that was the first one; that was the start.

Shahar Peleg, photo by Ketsiree Wongwan

DS: In 2004, your idea was very fresh and not that many people were playing with that kind of idea to make the design more fun because you had learned that simplicity was best, so what was the difference? What was the feeling when your first idea came out and was sold?

SP: The feeling was very good. It was a very warm welcome because the feedback was very surprising. At the beginning there were only 2-3 stores and they would place it at the front because it was very eye-catching and sold very well. There were things that I didn’t know in the early years, but the products that I made were something that I liked and other people liked them too. I didn’t know what the market was demanding; I didn’t know anything about trends. I did what I liked and that was it.

DS: As we saw in your presentations, you two have very different design approaches. Could you please explain your design process before a product is launched?

Yenwen Tseng: For the first collection of products, I give the designers a brief, so mostly it’s based on the experience of the international designers that we work with. This is why I like to work with different designers of different backgrounds. 90% of the time I stay in Taiwan and the experience I have is that of being always surrounded by similar stuff but through this kind of collaboration, I get to invite designers with different experiences and insights to work with our brand. It makes our brand more vivid and dimensional. For the second and third collections, I have more discussions with the designers. I don’t exactly tell them what I like or want, but we start talking about what they like and if we find something interesting we keep going further with it and find the solution. So it’s more about personal experience.

Yenwen Tseng, photo by Ketsiree Wongwan

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www.naknakdesign.com
www.peleg-design.com

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