Do Not Design is a creative agency with a focus on creating experiences and strategically-led content and campaigns with our expertise in design, research and curation to drive consumer engagement and awareness across the areas of print, online and spaces.
Set out to build a new way to connect, we help brands identify opportunities and build relationship with audiences. We redefine briefs to better campaign; design to surprise; to provoke interactions, and to engage interests and engagements across mediums, industries and generations.
The studio has been profiled top 8 in Singapore and #89 in Asia for Campaign Asia-Pacific ‘Agency of the Year 2016’ and has been featured in Quotation Magazine, Design 360, Asia Pacific Design, Asian Creatives ‘150 Emerging Asian Creatives to Watch,’ as well as received recognition in international design shows— British D&AD, New York Art Director’s Club Award (Silver), New York One Show Design, Tokyo Type Directors Club, Hong Kong Design Association Awards (Silver) and Creative Circle Awards (Silver).
Founded by Yanda in 2009 who started out as a blogger and editor-in-chief for theartistandhismodel.com —a carefully curated portal of all things creative initiated in 2005. In 2013, he was invited to serve on the executive committee of The Design Society, a non-profit organization that aims to promote visual culture in Singapore; he is also an editor of The Design Society Journal and Paper by The Design Society. In addition, he was commissioned to curate Temporium, a six month pop-up store/diner/ gallery at Dunlop Street; which brought in nearly 60 retailers, including Max Tan, Stolen, Argentum, By Invite Only, and Edypoi. In 2016, he was commissioned to curate items for Tiger Trading Co., a pop-up store in NYC for the launch of Tiger Beer, as well as a K+ Colorplan paper exhibition for RJ Paper involving six artists and 50 design studios.
Based in Singapore and with a variety of clients, local to overseas, ranging from museums and non-profit art spaces to publishers, universities and government organizations, public-listed companies, small-to-medium-sized enterprises, new startups and individual artists, that include Tiger Beer (US), Kingsland Global, Luxola, Crocodile, Fred Perry, harryhalim, John Clang, Singapore Tyler Print Institute, the National Arts Council, the National University of Singapore, DesignSingapore Council, Ministry of Education.
Why Do Not Design? We do not just design! Our interests in art, installation, performance, and fashion have helped define our unique approach toward experimenting, designing and marketing.