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<description>ARCHITECTURE | DESIGN | ART</description>
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<title>BRUCE FARR DESIGNED A THAI SMALL SPEEDY BOAT</title>
<link>https://art4d.com/en/2025/03/bruce-farr-designed-a-thai-small-speedy-boat</link>
<comments>https://art4d.com/en/2025/03/bruce-farr-designed-a-thai-small-speedy-boat#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Thu, 13 Mar 2025 11:03:51 +0000</pubDate>
<category><![CDATA[DESIGN]]></category>
<category><![CDATA[ARCHIVED]]></category>
<category><![CDATA[art4d30]]></category>
<category><![CDATA[Bruce Farr]]></category>
<category><![CDATA[Bruce Farr and Associates]]></category>
<category><![CDATA[marine sports]]></category>
<category><![CDATA[Phatra Marine Product]]></category>
<category><![CDATA[Platu]]></category>
<category><![CDATA[racing keelboat]]></category>
<category><![CDATA[The Farr Platu 25]]></category>
<guid isPermaLink="false">https://art4d.com/?p=106048</guid>
<description><![CDATA[<p>Bruce Farr and Associates designed the ‘Platu,’ a racing keelboat with the vision of making it the world’s best racing keelboat for racing in the Gulf of Thailand.</p>
<p>The post <a href="https://art4d.com/en/2025/03/bruce-farr-designed-a-thai-small-speedy-boat">BRUCE FARR DESIGNED A THAI SMALL SPEEDY BOAT</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
]]></description>
<content:encoded><![CDATA[<h2 class="p1"><span style="font-family: boing-bold; font-size: 14pt; color: #000000;"><span style="font-weight: 400;">BRUCE FARR AND ASSOCIATES DESIGNED THE ‘PLATU,’ A RACING KEELBOAT WITH THE VISION OF MAKING IT THE WORLD’S BEST RACING KEELBOAT FOR RACING IN THE GULF OF THAILAND</span></span></h2>
<p><span id="more-106048"></span></p>
<p><span style="font-family: rm-regular; font-size: 10pt;">(For Thai, press <a href="https://art4d.com/2025/03/bruce-farr-designed-a-thai-small-speedy-boat" target="_blank" rel="noopener">here</a>)</span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">‘Platu’ might immediately evoke thoughts of a mackerel-type fish well known in Thailand, but in the world of marine sports, it refers to a remarkable racing keelboat.</span></span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">Designed by world-renowned yacht designer Bruce Farr and Associates, the Platu is not just any boat but a cutting-edge vessel crafted specifically for Thai waters. With a price tag of 1,550,000 baht for a 25-foot-long Platu, this racing keelboat symbolizes innovation and performance.</span></span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">The story behind the Platu’s creation begins with the growing interest in marine sports in Thailand. Phatra Marine Product Company, eager to host international keelboat races in the country, sought the expertise of Bruce Farr. They wanted a boat that would thrive in the unique conditions of the Gulf of Thailand. Farr’s team responded by designing the Farr Platu 25, a small but incredibly fast racing keelboat built for optimal performance in local waters.</span></span></p>
<p><img fetchpriority="high" decoding="async" class="size-full wp-image-106045 aligncenter" src="http://art4d.com/wp-content/uploads/2025/03/5-1-scaled.jpg" alt="" width="1838" height="2560" srcset="https://art4d.com/wp-content/uploads/2025/03/5-1-scaled.jpg 1838w, https://art4d.com/wp-content/uploads/2025/03/5-1-215x300.jpg 215w, https://art4d.com/wp-content/uploads/2025/03/5-1-735x1024.jpg 735w, https://art4d.com/wp-content/uploads/2025/03/5-1-1103x1536.jpg 1103w, https://art4d.com/wp-content/uploads/2025/03/5-1-1471x2048.jpg 1471w, https://art4d.com/wp-content/uploads/2025/03/5-1-1000x1392.jpg 1000w, https://art4d.com/wp-content/uploads/2025/03/5-1-600x835.jpg 600w" sizes="(max-width: 1838px) 100vw, 1838px" /></p>
<p><img decoding="async" class="wp-image-106044 size-full aligncenter" src="http://art4d.com/wp-content/uploads/2025/03/6-1.jpg" alt="" width="1067" height="1289" srcset="https://art4d.com/wp-content/uploads/2025/03/6-1.jpg 1067w, https://art4d.com/wp-content/uploads/2025/03/6-1-248x300.jpg 248w, https://art4d.com/wp-content/uploads/2025/03/6-1-848x1024.jpg 848w, https://art4d.com/wp-content/uploads/2025/03/6-1-1000x1208.jpg 1000w, https://art4d.com/wp-content/uploads/2025/03/6-1-600x725.jpg 600w" sizes="(max-width: 1067px) 100vw, 1067px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">According to Cheerut Suthat Na Ayudhaya, the company’s vision was clear: to create the best racing keelboats in the world. Their marina, located in Pranburi, Prachuap Khiri Khan province, where the Platu mackerel fish is abundant, provided the perfect backdrop for this venture. In crafting the Platu, Farr’s team meticulously studied the region’s tides, wind directions, and storm patterns, ensuring the boat would be virtually unbeatable on the water.</span></span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">Platu is a vessel for racing and a testament to the growing popularity of marine sports in Thailand. As the demand for these high-performance boats rises, Phatra Marine Product Company’s decision to bring international racing events to Thailand is paving the way for a new era in the country’s maritime history.</span></span></p>
<p><span style="font-size: 10pt;"><em><span style="font-weight: 400;">Originally published in art4d No.8, October 1995</span></em></span></p>
<div id="metaslider-id-106035" style="width: 100%;" class="ml-slider-3-94-0 metaslider metaslider-flex metaslider-106035 ml-slider has-onhover-arrows ms-theme-default-base has-dots-nav" role="region" aria-roledescription="Slideshow" aria-label="BRUCE FARR DESIGNED A THAI SMALL SPEEDY BOAT_01">
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<li style="display: block; width: 100%;" class="slide-106042 ms-image " aria-roledescription="slide" aria-label="slide-106042"><a href="http://art4d.com/wp-content/uploads/2025/03/art4d-no-8_PLATU.pdf" target="_blank" class="metaslider_image_link"><img decoding="async" src="https://art4d.com/wp-content/uploads/2025/03/4-1.jpg" height="1100" width="1600" alt="Platu" class="slider-106035 slide-106042" title="4" /></a></li>
<li style="display: none; width: 100%;" class="slide-106041 ms-image " aria-roledescription="slide" aria-label="slide-106041"><a href="http://art4d.com/wp-content/uploads/2025/03/art4d-no-8_PLATU.pdf" target="_blank" class="metaslider_image_link"><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2025/03/3-1.jpg" height="1100" width="1600" alt="Platu" class="slider-106035 slide-106041" title="3" /></a></li>
<li style="display: none; width: 100%;" class="slide-106040 ms-image " aria-roledescription="slide" aria-label="slide-106040"><a href="http://art4d.com/wp-content/uploads/2025/03/art4d-no-8_PLATU.pdf" target="_blank" class="metaslider_image_link"><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2025/03/2-1.jpg" height="1100" width="1600" alt="Platu" class="slider-106035 slide-106040" title="2" /></a></li>
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<p style="text-align: center;"><span style="color: #000000; font-size: 8pt;">CLICK IMAGE TO VIEW IN FULL SIZE</span></p>
<p><span style="font-family: relevant-bold; font-size: 12pt;"><span style="font-weight: 400;">TEXT: KHAISRI PAKSUKCHAROEN</span><br />
<span style="font-weight: 400;">PHOTO: SOMKID PAIMPIYACHART</span></span></p>
<p>The post <a href="https://art4d.com/en/2025/03/bruce-farr-designed-a-thai-small-speedy-boat">BRUCE FARR DESIGNED A THAI SMALL SPEEDY BOAT</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
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<title>ARCHITECTURE FOR DOGS FIRST DEBUTED IN MIAMI</title>
<link>https://art4d.com/en/2025/02/architecture-for-dogs-first-debuted-in-miami</link>
<comments>https://art4d.com/en/2025/02/architecture-for-dogs-first-debuted-in-miami#respond</comments>
<dc:creator><![CDATA[admin]]></dc:creator>
<pubDate>Tue, 25 Feb 2025 10:52:04 +0000</pubDate>
<category><![CDATA[ARCHIVES]]></category>
<category><![CDATA[DESIGN]]></category>
<category><![CDATA[Shigeru Ban]]></category>
<category><![CDATA[Sou Fujimoto]]></category>
<category><![CDATA[Kengo Kuma]]></category>
<category><![CDATA[Architecture for Dogs 2012]]></category>
<category><![CDATA[art4d30]]></category>
<guid isPermaLink="false">https://art4d.com/?p=105346</guid>
<description><![CDATA[<p>Architecture for Dogs, The beginning of a challenging and creative project from renowned architects, explores new perspectives on design, but leaves questions about the true intent of the project.</p>
<p>The post <a href="https://art4d.com/en/2025/02/architecture-for-dogs-first-debuted-in-miami">ARCHITECTURE FOR DOGS FIRST DEBUTED IN MIAMI</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
]]></description>
<content:encoded><![CDATA[<h2 class="p1"><span style="font-family: boing-bold; font-size: 14pt; color: #000000;"><span style="font-weight: 400;">ARCHITECTURE FOR DOGS, THE BEGINNING OF A CHALLENGING AND CREATIVE PROJECT FROM RENOWNED ARCHITECTS, EXPLORES NEW PERSPECTIVES ON DESIGN, BUT LEAVES QUESTIONS ABOUT THE TRUE INTENT OF THE PROJECT</span></span></h2>
<p><span id="more-105346"></span></p>
<p><span style="font-family: rm-regular; font-size: 10pt;">(For Thai, press <a href="https://art4d.com/2025/02/architecture-for-dogs-first-debuted-in-miami">here</a>)</span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">This article is a part of art4d 30’s article series, which looks at some of the most significant projects on architecture, design, and art published during the past 30 years of art4d since its launch in 1995. The article is by Nate Wannathepsakul, and the photography is by Hiroshi Yoda.</span></span></p>
<div id="attachment_105336" style="width: 797px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-105336" class="size-full wp-image-105336" src="http://art4d.com/wp-content/uploads/2025/02/boston_terrier.jpg" alt="ARCHITECTURE FOR DOGS FIRST DEBUTED IN MIAMI" width="787" height="590" srcset="https://art4d.com/wp-content/uploads/2025/02/boston_terrier.jpg 787w, https://art4d.com/wp-content/uploads/2025/02/boston_terrier-300x225.jpg 300w, https://art4d.com/wp-content/uploads/2025/02/boston_terrier-600x450.jpg 600w" sizes="auto, (max-width: 787px) 100vw, 787px" /><p id="caption-attachment-105336" class="wp-caption-text">No Dogs, No Life! by Sou Fujimoto for Boston Terrier</p></div>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">‘Sincere’ is a strange choice of adjective to pair up with architecture and has the effect of making one instantly think of the opposite. If a little cynicism should crop up in my mind about this project, it is because there is, for one thing, something extravagant about the idea of an architecture for dogs, not to mention the line-up of such architectural luminaries this project was able to gather together. Is it really ‘sincere’ or is it another vehicle for star architects and designers to flaunt their styles and get some attention, as after all, who can resist being taken in by all adorableness (and even we couldn’t resist sharing)?</span></span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">Why, for instance, does Shigeru Ban’s signature ‘made-for-disaster’ paper tubes – here shrunk to a plastic wrap tube incarnation – get turned into undulating partitions? What exactly are they for? Ban suggests ‘You can make a bed, a swing, a maze-like environment, even a chair or table for yourself.’ Actually, perhaps the question should be: Who are they for? And otherwise sensible and highly-talented designers like Sou Fujimoto comes up with a skeletal, gridded doghouse that would probably make for a cute piece of furniture for holding household items such as pot plants, books and the like but does nothing to provide a snug shelter for the inhabitant for which it is intended. Then he proclaims this will ‘project a new relationship between humans and dogs’ – ! Or take Kengo Kuma’s ‘mountain’, which looks like a mini version of student pavilions you find outside an architecture school in London’s Bloomsbury, and you can’t help but wonder at how Kuma has exceeded even those in adhering to ‘function follows form’.</span></span></p>
<div id="attachment_105340" style="width: 797px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-105340" class="size-full wp-image-105340" src="http://art4d.com/wp-content/uploads/2025/02/pug.jpg" alt="ARCHITECTURE FOR DOGS FIRST DEBUTED IN MIAMI" width="787" height="590" srcset="https://art4d.com/wp-content/uploads/2025/02/pug.jpg 787w, https://art4d.com/wp-content/uploads/2025/02/pug-300x225.jpg 300w, https://art4d.com/wp-content/uploads/2025/02/pug-600x450.jpg 600w" sizes="auto, (max-width: 787px) 100vw, 787px" /><p id="caption-attachment-105340" class="wp-caption-text">Mount Pug by Kengo Kuma for Pug</p></div>
<div id="attachment_105337" style="width: 646px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-105337" class="size-full wp-image-105337" src="http://art4d.com/wp-content/uploads/2025/02/opening_499533895.jpg" alt="ARCHITECTURE FOR DOGS FIRST DEBUTED IN MIAMI" width="636" height="477" srcset="https://art4d.com/wp-content/uploads/2025/02/opening_499533895.jpg 636w, https://art4d.com/wp-content/uploads/2025/02/opening_499533895-300x225.jpg 300w, https://art4d.com/wp-content/uploads/2025/02/opening_499533895-600x450.jpg 600w" sizes="auto, (max-width: 636px) 100vw, 636px" /><p id="caption-attachment-105337" class="wp-caption-text">Beagle House Interactive Dog House by MVRDV (Elien Deceunink / Mick van Gemert) for Beagle</p></div>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">One senses that not everyone is wholly uncritical of the enterprise, Konstantin Grcic, for example, offers an ironic take in the form of a vanity mirror for poodles, in reference to the Mirror Test that tests the self-awareness of animals, research says that dogs do not have this faculty, but some poodle owners are claiming otherwise. Thus this ambiguous piece for a breed of dogs known for its intelligence, for which Grcic says ‘leads to only one logical call: poodles for president!’ And, indeed, the other conclusion: architecture for dogs! Elien Deceunink and Mick van Gemert of MVRDV in their statement, go as far as acknowledging that ‘There is no such a thing as architecture for dogs; dogs live in people’s architecture, and according to the owners’ choices,’ but then ignore their own protest and go on to offer up a design anyways.</span></span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">Out of this jamboree of architectural follies and rampant anthropomorphism, plaudits go to Toyo Ito and Hiroshi Naito, who have created the most sober designs and which might actually be of some real use to our canine friends. Ito offers a stroller for taking old dogs for a wander, while Naito created a cooler in remembrance of his own Spitz who died at the ripe old age of 16 and who used to get extremely uncomfortable in the summer as Naito’s house was without air-conditioning, It’s particularly interesting to note that these are probably the most boring designs of the lot visually, and yet the most functional and relevant.</span></span></p>
<div id="attachment_105335" style="width: 2374px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-105335" class="wp-image-105335 size-full" src="http://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18.jpg" alt="ARCHITECTURE FOR DOGS FIRST DEBUTED IN MIAMI" width="2364" height="2364" srcset="https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18.jpg 2364w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18-300x300.jpg 300w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18-1024x1024.jpg 1024w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18-250x250.jpg 250w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18-1536x1536.jpg 1536w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18-2048x2048.jpg 2048w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18-1000x1000.jpg 1000w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18-660x660.jpg 660w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18-373x373.jpg 373w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18-600x600.jpg 600w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_18-100x100.jpg 100w" sizes="auto, (max-width: 2364px) 100vw, 2364px" /><p id="caption-attachment-105335" class="wp-caption-text">Mobile Home for Shiba by Toyo Ito for Shiba</p></div>
<div id="attachment_105342" style="width: 2010px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-105342" class="size-full wp-image-105342" src="http://art4d.com/wp-content/uploads/2025/02/artwork-image-2.jpg" alt="ARCHITECTURE FOR DOGS FIRST DEBUTED IN MIAMI" width="2000" height="2000" srcset="https://art4d.com/wp-content/uploads/2025/02/artwork-image-2.jpg 2000w, https://art4d.com/wp-content/uploads/2025/02/artwork-image-2-300x300.jpg 300w, https://art4d.com/wp-content/uploads/2025/02/artwork-image-2-1024x1024.jpg 1024w, https://art4d.com/wp-content/uploads/2025/02/artwork-image-2-250x250.jpg 250w, https://art4d.com/wp-content/uploads/2025/02/artwork-image-2-1536x1536.jpg 1536w, https://art4d.com/wp-content/uploads/2025/02/artwork-image-2-1000x1000.jpg 1000w, https://art4d.com/wp-content/uploads/2025/02/artwork-image-2-660x660.jpg 660w, https://art4d.com/wp-content/uploads/2025/02/artwork-image-2-373x373.jpg 373w, https://art4d.com/wp-content/uploads/2025/02/artwork-image-2-600x600.jpg 600w, https://art4d.com/wp-content/uploads/2025/02/artwork-image-2-100x100.jpg 100w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /><p id="caption-attachment-105342" class="wp-caption-text">Dog Cooler by Hiroshi Naito for Spitz</p></div>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">Kenya Hara in his own design – a platform that dogs can climb up to stand eye-to-eye with human adults of a certain height – broaches on an interesting aspect that could arise out of this project, namely that of scale, especially in terms of non-human ones when from the Vitruvian Man to Le Corbusier’s Modulor, architecture is embedded with the imprint of the human figure. Hara’s offering is similar in thought to a trend in contemporary house design, of creating stairways (with lower rises) for dogs (because, you know, they have shorter legs, nevermind that they don’t walk the way we do), and are both equally simplistic in their approaches.</span></span></p>
<div id="attachment_105334" style="width: 2374px" class="wp-caption aligncenter"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-105334" class="wp-image-105334 size-full" src="http://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12.jpg" alt="ARCHITECTURE FOR DOGS FIRST DEBUTED IN MIAMI" width="2364" height="2364" srcset="https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12.jpg 2364w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12-300x300.jpg 300w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12-1024x1024.jpg 1024w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12-250x250.jpg 250w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12-1536x1536.jpg 1536w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12-2048x2048.jpg 2048w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12-1000x1000.jpg 1000w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12-660x660.jpg 660w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12-373x373.jpg 373w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12-600x600.jpg 600w, https://art4d.com/wp-content/uploads/2025/02/architecture-for-dogs-milan-debut_dezeen_2364_col_12-100x100.jpg 100w" sizes="auto, (max-width: 2364px) 100vw, 2364px" /><p id="caption-attachment-105334" class="wp-caption-text">Paramount by Konstantin Grcic for Toy Poodle</p></div>
<div id="attachment_105339" style="width: 1034px" class="wp-caption alignnone"><img loading="lazy" decoding="async" aria-describedby="caption-attachment-105339" class="size-full wp-image-105339" src="http://art4d.com/wp-content/uploads/2025/02/poodle.jpg" alt="ARCHITECTURE FOR DOGS FIRST DEBUTED IN MIAMI" width="1024" height="751" srcset="https://art4d.com/wp-content/uploads/2025/02/poodle.jpg 1024w, https://art4d.com/wp-content/uploads/2025/02/poodle-300x220.jpg 300w, https://art4d.com/wp-content/uploads/2025/02/poodle-1000x733.jpg 1000w, https://art4d.com/wp-content/uploads/2025/02/poodle-600x440.jpg 600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /><p id="caption-attachment-105339" class="wp-caption-text">D-Tunnel by Kenya Hara for Teacup Poodle</p></div>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">The question is this: why did this ‘sincere’ architecture for dogs not entertain briefs like urban interventions for stray dogs or more sympathetic cage design for when they need to be confined? The answer is probably that Architecture for Dogs is first and foremost a business, with all that that entails. A company founded by Kenya Hara with the backing of Imprint Venture Lab, it is according to its official description, ‘a multi-tiered business strategy that incorporates cultural exhibitions, online interactivity, and the future integration of a traditional retail component’. To kickstart this enterprise, there is the impeccable www.architecturefordogs.com, also by a star (web) designer, Yugo Nakamura. From here, anyone can download the blueprint of each structure for free and build it for themselves, it is then hoped that you will want to share your efforts for your pets for all to see and so upload images and spread them about and gamer attention for the project in the process. The first exhibition has taken place in Miami on 5th December 2012, and by spring of 2013, flat-packed versions of all 13 objects will be rolled out and distributed across the globe (this time not for free) and a book has been planned for later in the year.</span></span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">Architecture ‘for Dogs’ is highly debatable, and for most of its designers, undeniably gratuitous.</span></span></p>
<p><span style="font-family: boing-bold; font-size: 14pt; color: #000000;"><a href="http://everydayarchitectdesignstudio.com"><span style="font-weight: 400;">architecturefordogs.com</span></a></span></p>
<p><span style="font-size: 10pt;"><em><span style="font-weight: 400;">Originally published in art4d No.199, December 2012-January 2013</span></em></span></p>
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<p><span style="font-family: relevant-bold; font-size: 12pt;"><span style="font-weight: 400;">TEXT: NATRE WANNATHEPSAKUL</span><br />
<span style="font-weight: 400;">PHOTO: HIROSHI YODA</span></span></p>
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