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	<title>Tokyo Archives - art4d</title>
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	<description>ARCHITECTURE &#124; DESIGN &#124; ART</description>
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	<title>Tokyo Archives - art4d</title>
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	<item>
		<title>WEATHER HOUSE</title>
		<link>https://art4d.com/en/2021/12/weather-house</link>
					<comments>https://art4d.com/en/2021/12/weather-house#respond</comments>
		
		<dc:creator><![CDATA[Ratchadaporn Hemjinda]]></dc:creator>
		<pubDate>Thu, 02 Dec 2021 13:00:27 +0000</pubDate>
				<category><![CDATA[ARCHITECTURE]]></category>
		<category><![CDATA[UPDATE]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[House]]></category>
		<category><![CDATA[Tokyo]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Weather House]]></category>
		<category><![CDATA[n o t architects studio]]></category>
		<category><![CDATA[Shinagawa]]></category>
		<guid isPermaLink="false">https://art4d.com/?p=59237</guid>

					<description><![CDATA[<p>The Japan-based architecture firm, n o t architects studio, enwraps the house with the main walkway and the chain-link mesh that blends the house to its neighboring gardens.</p>
<p>The post <a href="https://art4d.com/en/2021/12/weather-house">WEATHER HOUSE</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-family: boing-bold; font-size: 14pt; color: #000000;">THE JAPAN-BASED ARCHITECTURE FIRM, N O T ARCHITECTS STUDIO, ENWRAPS THE HOUSE WITH THE MAIN WALKWAY AND THE CHAIN-LINK MESH THAT BLENDS THE HOUSE TO ITS NEIGHBORING GARDENS</span></p>
<p><span id="more-59237"></span></p>
<p><span style="font-family: relevant-bold; font-size: 12pt;">TEXT: PRATCHAYAPOL LERTWICHA<br />
PHOTO: YASUHIRO TAKAGI</span></p>
<p><span style="font-family: rm-regular; font-size: 10pt;">(For Thai, press <a href="https://art4d.com/2021/12/weather-house">here</a>)</span></p>
<p><img fetchpriority="high" decoding="async" class="aligncenter wp-image-59216 size-full" src="https://art4d.com/wp-content/uploads/2021/12/tsk_003_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/12/tsk_003_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/12/tsk_003_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/12/tsk_003_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/12/tsk_003_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/12/tsk_003_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/12/tsk_003_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/12/tsk_003_low-res-600x400.jpg 600w" sizes="(max-width: 1500px) 100vw, 1500px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">Situated in Shinagawa ward of Tokyo, Japan, Weather House is designed by Japan-based architecture firm, n o t architects studio. The house</span><span style="font-weight: 400;">’</span><span style="font-weight: 400;">s spatial program incorporates the context of the adjacent public parks with the use of chain-link mesh that wraps around the residence</span><span style="font-weight: 400;">’</span><span style="font-weight: 400;">s outer perimeter. The walls build a delicate border between the house</span><span style="font-weight: 400;">’</span><span style="font-weight: 400;">s living spaces and the surrounding environment. In the future, the planted vines will grow, covering the walls and blending the house to its neighboring gardens.&nbsp;</span></span></p>
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<p><img loading="lazy" decoding="async" class="aligncenter wp-image-59210 size-full" src="https://art4d.com/wp-content/uploads/2021/12/tsk_020_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/12/tsk_020_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/12/tsk_020_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/12/tsk_020_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/12/tsk_020_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/12/tsk_020_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/12/tsk_020_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/12/tsk_020_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<div id="metaslider-id-59249" style="max-width: 1500px; margin: 0 auto;" class="ml-slider-3-94-0 metaslider metaslider-nivo metaslider-59249 ml-slider ms-theme-default" role="region" aria-roledescription="Slideshow" aria-label="02.11.21 UPDATE - WEATHER HOUSE 3">
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        <div class='slider-wrapper theme-default'><div class='ribbon'></div><div id='metaslider_59249' class='nivoSlider'><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/12/weatherhouse_-axome_low-res.jpg" height="1060" width="1500" title="/Volumes/SERVER/共有/共有3/岡崎邸新築工事/メデ" alt="" class="slider-59249 slide-59250" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/12/weatherhouse_1F_low-res.jpg" height="1060" width="1500" data-caption="1 Floor" title="/Users/lisa/Desktop/20210602_天気とくらすイエ_図面集." alt="" class="slider-59249 slide-59253" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/12/weatherhouse_2F_low-res.jpg" height="1060" width="1500" data-caption="2 Floor" title="/Users/lisa/Desktop/20210602_天気とくらすイエ_図面集." alt="" class="slider-59249 slide-59255" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/12/weatherhouse_3F_low-res.jpg" height="1060" width="1500" data-caption="3 Floor" title="/Users/lisa/Desktop/20210602_天気とくらすイエ_図面集." alt="" class="slider-59249 slide-59256" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/12/weatherhouse_B1F_low-res.jpg" height="1060" width="1500" data-caption="B1 Floor" title="/Users/lisa/Desktop/20210602_天気とくらすイエ_図面集." alt="" class="slider-59249 slide-59251" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/12/weatherhouse_RF_low-res.jpg" height="1060" width="1500" data-caption="R Floor" title="/Users/lisa/Desktop/20210602_螟ゥ豌励→縺上i縺吶う" alt="" class="slider-59249 slide-59252" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/12/weatherhpuse_section_low-res-1443x1020.jpg" height="1060" width="1500" title="天気とくらすイエ_断面図1_75  一式色" alt="" class="slider-59249 slide-59254" data-no-lazy="1" /></div></div>
        
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<p><span style="font-weight: 400; font-family: rm-regular; font-size: 12pt;">The interconnected main walkway links the spaces on the three stories including the rooftop into one unified circulation. Parts of the path have varying widths and degrees of inclination to create more diversified spatial experiences and accommodate different functionalities. At a certain part, the walkway becomes relatively smaller to keep the mood of the living space friendlier while some other parts are wide enough to host activities and hangouts between family members. The design of the walkway takes inspiration from the experiences of walking through a public park where people tend to pick different seating areas according to their moods, occasions as well as weather conditions that change throughout the day.</span></p>
<div id="metaslider-id-59231" style="max-width: 1000px; margin: 0 auto;" class="ml-slider-3-94-0 metaslider metaslider-nivo metaslider-59231 ml-slider ms-theme-default" role="region" aria-roledescription="Slideshow" aria-label="02.11.21 UPDATE - WEATHER HOUSE 2">
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        <div class='slider-wrapper theme-default'><div class='ribbon'></div><div id='metaslider_59231' class='nivoSlider'><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/12/tsk_007_low-res.jpg" height="1500" width="1000" title="tsk_007_low res" alt="" class="slider-59231 slide-59232" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/12/tsk_017_low-res.jpg" height="1500" width="1000" title="tsk_017_low res" alt="" class="slider-59231 slide-59234" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/12/tsk_004_low-res.jpg" height="1500" width="1000" title="tsk_004_low res" alt="" class="slider-59231 slide-59233" data-no-lazy="1" /></div></div>
        
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<p><img loading="lazy" decoding="async" class="aligncenter wp-image-59204 size-full" src="https://art4d.com/wp-content/uploads/2021/12/tsk_002_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/12/tsk_002_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/12/tsk_002_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/12/tsk_002_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/12/tsk_002_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/12/tsk_002_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/12/tsk_002_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/12/tsk_002_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">‘</span><span style="font-weight: 400;">Finding a place to live in an environment that keeps changing, like a walkway in a park within a single building, will create a new sense of distance and end up strengthening relationships within the family,</span><span style="font-weight: 400;">’ </span><span style="font-weight: 400;">said Lisa Ono, architect of n o t architects studio.</span></span></p>
<p><span style="font-family: boing-bold; font-size: 14pt;"><a href="https://www.tomiarc.com/not-architects-studio"><b>tomiarc.com/not-architects-studio</b></a></span></p>
<p>The post <a href="https://art4d.com/en/2021/12/weather-house">WEATHER HOUSE</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>THE HARUKI MURAKAMI LIBRARY</title>
		<link>https://art4d.com/en/2021/10/the-haruki-murakami-library</link>
					<comments>https://art4d.com/en/2021/10/the-haruki-murakami-library#respond</comments>
		
		<dc:creator><![CDATA[Ratchadaporn Hemjinda]]></dc:creator>
		<pubDate>Mon, 11 Oct 2021 13:00:12 +0000</pubDate>
				<category><![CDATA[ARCHITECTURE]]></category>
		<category><![CDATA[ARTICLE]]></category>
		<category><![CDATA[Tokyo]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Haruki Murakami Library]]></category>
		<category><![CDATA[Waseda University]]></category>
		<category><![CDATA[Japanese literature]]></category>
		<guid isPermaLink="false">https://art4d.com/?p=56892</guid>

					<description><![CDATA[<p>Designed by Kengo Kuma and named after Haruki Murakami, the newly opened library at The Faculty of Letters, Arts, and Sciences, Waseda University leads the readers into another sphere, akin to reading Murakami’s hypnotic novel where one journey into another world.</p>
<p>The post <a href="https://art4d.com/en/2021/10/the-haruki-murakami-library">THE HARUKI MURAKAMI LIBRARY</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-family: boing-bold; font-size: 14pt; color: #000000;">DESIGNED BY KENGO KUMA AND NAMED AFTER HARUKI MURAKAMI, THE NEWLY OPENED LIBRARY AT THE FACULTY OF LETTERS, ARTS, AND SCIENCES, WASEDA UNIVERSITY LEADS THE READERS INTO ANOTHER SPHERE, AKIN TO READING MURAKAMI’S HYPNOTIC NOVEL WHERE ONE JOURNEY INTO ANOTHER WORLD</span></p>
<p><span id="more-56892"></span></p>
<p><span style="font-family: relevant-bold; font-size: 12pt;">TEXT: CHAIYOSH ISAVORAPANT</span><br />
<span style="font-family: relevant-bold; font-size: 12pt;">PHOTO COURTESY OF WASEDA UNIVERSITY</span></p>
<p><span style="font-family: rm-regular; font-size: 10pt;">(For Thai, press <a href="https://art4d.com/2021/10/the-haruki-murakami-library">here</a>)</span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">The&nbsp;Faculty&nbsp;of Letters,&nbsp;Arts&nbsp;and Sciences’&nbsp;decision to build the Haruki Murakami Library has been very exciting news for the professors, students and everyone over at Waseda University. The library is named after one of the most prolific contemporary Japanese authors with internationally groundbreaking works. It’s been said that Murakami has been shortlisted for the Nobel Prize in literature nominations several times, although the definite truth about the matter has never been confirmed since the list is highly secretive. The rumor, however, has spiked up the sales of his books as Murakami’s works continue to gain more interest from the general public worldwide. Giving the green light to build a library on the university’s campus where a vacant plot of land is relatively scarce has, understandably, sparked many reactions.</span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56881 size-full" src="https://art4d.com/wp-content/uploads/2021/10/front-entrance_low-res.jpg" alt="" width="1500" height="1125" srcset="https://art4d.com/wp-content/uploads/2021/10/front-entrance_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/front-entrance_low-res-300x225.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/front-entrance_low-res-1024x768.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/front-entrance_low-res-1000x750.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/front-entrance_low-res-600x450.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Murakami’s time at Waseda University was longer than most students for he was there at the time when student protests were erupting and having a great deal of influence on people in the society at the time. He enrolled in the&nbsp;Faculty&nbsp;of Letters,&nbsp;Arts&nbsp;and Sciences&nbsp;and was interested in film, particularly American cinema. He graduated with a thesis on a road movie called, ‘Easy Rider’.</span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">While the Japanese literature community often criticizes his works for not being ‘Japanese’ enough, Murakami’s extensive literary background is widely known, especially his knowledge in European, American and Japanese literature from the 20<sup>th</sup>&nbsp;Century. The criticism ignited several debates and even Murakami did mention himself about how he was aware that he is the black sheep among the white sheep of the Japanese literature community. As a Waseda student who has read a wide number of Japanese literature, I agree with the criticism, at least to a certain extent.</span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56874 size-full" src="https://art4d.com/wp-content/uploads/2021/10/murakami_s-books_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/10/murakami_s-books_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/murakami_s-books_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/murakami_s-books_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/murakami_s-books_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/murakami_s-books_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/10/murakami_s-books_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/10/murakami_s-books_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Before and after his graduation, Murakami was running a café/jazz bar named Peter Cat in Kokubunji, Tokyo. The town is home to an interchange railway station of the same name, and is located quite far from the city center. At the time the area housed countless shops and cafes, keeping Kokubunji’s energy bustling throughout the day, while at night, office workers would stop for a drink or two before heading home. Peter Cat was doing well for several years, according to Murakami’s words, even though it was later relocated to a different neighborhood. Despite the business going well, he pursued his interest in writing before his novelist career began to take off, earning him both the awards and financial success, and leading him to become a full-time author. And the rest, like many of us already know, is history.</span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Murakami worked as both a translator, an editor for many publications while producing his own works, which were both fiction and non-fiction. His high quality documentary pieces range from running (Murakami was an ultra marathon runner for a while), to a collection of interviews of people who were affected by the Tokyo subway sarin gas attack by the Aum Shinrikyo cult.</span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56872 size-full" src="https://art4d.com/wp-content/uploads/2021/10/building-architecture-display_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/10/building-architecture-display_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/building-architecture-display_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/building-architecture-display_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/building-architecture-display_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/building-architecture-display_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/10/building-architecture-display_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/10/building-architecture-display_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
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<p><span style="font-family: rm-regular; font-size: 12pt;">Apart from being an avid reader of western literature, the novelist is a jazz music buff and a fan of pop music. It explains why a lot of the protagonists in his novels tell stories from the first person point of view with a penchant for music. Even Murakami’s jazz playlist has garnered interest from the online world. After gaining international success and the feeling of being an outsider in the Japanese literature community still hadn’t gone away, Murakami decided to spend his life overseas. He was in the States for a considerable period of time, and then went on to Europe, before only recently moving back to Japan. Having a close connection with American publishing houses and industry contributes to the international success of his works. He was invited to teach at several prestigious universities and awarded an honorary degree (Doctor of Letters) by Princeton University in 2008. There were, however, debates over the suitability of some of the awards he was given.</span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56876 size-full" src="https://art4d.com/wp-content/uploads/2021/10/exterior-side_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/10/exterior-side_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/exterior-side_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/exterior-side_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/exterior-side_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/exterior-side_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/10/exterior-side_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/10/exterior-side_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56877 size-full" src="https://art4d.com/wp-content/uploads/2021/10/exterior-sign_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/10/exterior-sign_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/exterior-sign_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/exterior-sign_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/exterior-sign_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/exterior-sign_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/10/exterior-sign_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/10/exterior-sign_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">In terms of the location of the library, Waseda University is one of Japan’s oldest educational institutions with over 140 years of history and a long list of notable alumni. The main campus also sits almost right in Tokyo’s city center and is home to several old buildings constructed back in the early days when the university was first established. This main campus also houses the central library, which is known as one of the jewels of knowledge alongside other libraries of the country’s leading universities. The library is reported to house over 4.5 million books while the new addition was constructed a little over thirty years ago. As someone who was personally inside and used the library, I speculate that the new addition will be able to accommodate the growing collection of books for several decades to come.</span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56867 size-full" src="https://art4d.com/wp-content/uploads/2021/10/neon-panel_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/10/neon-panel_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/neon-panel_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/neon-panel_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/neon-panel_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/neon-panel_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/10/neon-panel_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/10/neon-panel_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Murakami specifically requested for Kengo Kuma to be the architect of the library’s building. The project began with the idea of creating an entirely new world inside the site’s limited space. In his interview with TBS Television, the architect explained how he wanted the library to differentiate itself from other spaces of the university that are filled with an intense, serious academic atmosphere. The new library hopes to bring users into another world; to an entirely different space. Kuma also talked about how Murakami likes to build a new world for each of his stories; a tunnel that leads his readers into another sphere. In a way, the work is a literal interpretation of Murakami’s surreal and hypnotic world.</span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56880 size-full" src="https://art4d.com/wp-content/uploads/2021/10/exterior_low-res.jpg" alt="" width="1500" height="1125" srcset="https://art4d.com/wp-content/uploads/2021/10/exterior_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/exterior_low-res-300x225.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/exterior_low-res-1024x768.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/exterior_low-res-1000x750.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/exterior_low-res-600x450.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Within the serious-looking concrete structure lies the white space and an undulating wooden tunnel welcoming visitors at the entrance. Tokyo is a city that is built mainly of concrete as a result of its status as an industrial town and Japan’s attempt to rebuild the capital after the devastation the war brought. With Tokyo’s intense and rigid characteristic, the architecture warmly invites visitors into the library’s space surrounded by the delicateness of wood. Various types of wood have been chosen for different parts of the building such as the New Zealand pinewood used with the tunnel&#8217;s structure for its flexibility and resistance to bending.<span class="Apple-converted-space">&nbsp;</span></span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">The architect explained that with humans’ close connection with forests and nature in the past, trees and wood are the construction materials that make people feel the safest; similar to the comfort felt by being near a friend or loved one. The wooden tunnel welcomes the inhabitants of the concrete jungle into the interior space where more wood is present.&nbsp;<span class="Apple-converted-space">&nbsp;</span></span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56869 size-full" src="https://art4d.com/wp-content/uploads/2021/10/staircase_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/10/staircase_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/staircase_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/staircase_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/staircase_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/staircase_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/10/staircase_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/10/staircase_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56871 size-full" src="https://art4d.com/wp-content/uploads/2021/10/bookcase-by-the-stairs_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/10/bookcase-by-the-stairs_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/bookcase-by-the-stairs_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/bookcase-by-the-stairs_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/bookcase-by-the-stairs_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/bookcase-by-the-stairs_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/10/bookcase-by-the-stairs_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/10/bookcase-by-the-stairs_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Walking inside the tunnel, one is led through an ascending amphitheater walled with bookshelves made of American White Oak grown in a plantation in Hokkaido. The books in this library are organized differently hence the floor-to-ceiling bookshelves, which at times, can be a bit challenging to reach (according to what the architect explained with laughter). The book tunnel, despite being made of the gorgeous white oak, has the books as the protagonist.&nbsp;Its humble presence is achieved through the shelves’ section where the wood’s thickness is made thinner. Other details of the woodwork include the stairway and the amphitheater with the railing seamlessly included to the structure, which requires one to be extra careful when walking up and down.</span></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56875 size-full" src="https://art4d.com/wp-content/uploads/2021/10/sitting-area_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/10/sitting-area_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/sitting-area_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/sitting-area_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/sitting-area_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/sitting-area_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/10/sitting-area_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/10/sitting-area_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-56879 size-full" src="https://art4d.com/wp-content/uploads/2021/10/wall-design_low-res.jpg" alt="" width="1500" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/10/wall-design_low-res.jpg 1500w, https://art4d.com/wp-content/uploads/2021/10/wall-design_low-res-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/10/wall-design_low-res-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/10/wall-design_low-res-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/10/wall-design_low-res-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/10/wall-design_low-res-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/10/wall-design_low-res-600x400.jpg 600w" sizes="auto, (max-width: 1500px) 100vw, 1500px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Even the small, installed restroom signs appear to be floating before the wall and in the pale pastel color that bears little difference to the background color. The design heightens the sense of exploration and discovery inside a small world tucked away in a corner of a much bigger outside world.</span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">The space renders an experience akin to reading a good book where one journeys into another world that has its own stories, structures, characters, feelings and miscellaneous details. That’s what the Haruki Murakami Library intends to do; building another world where people can search for meanings inside each book by themselves.</span></p>
<p><span style="font-family: boing-bold; font-size: 14pt;"><b><a href="https://www.waseda.jp/top/">waseda.jp</a><br />
</b><a href="https://kkaa.co.jp/"><b>kkaa.co.jp</b></a></span></p>
<p>The post <a href="https://art4d.com/en/2021/10/the-haruki-murakami-library">THE HARUKI MURAKAMI LIBRARY</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
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		<title>THE PLAYHOUSE</title>
		<link>https://art4d.com/en/2021/04/the-playhouse</link>
					<comments>https://art4d.com/en/2021/04/the-playhouse#respond</comments>
		
		<dc:creator><![CDATA[admin]]></dc:creator>
		<pubDate>Mon, 26 Apr 2021 09:59:02 +0000</pubDate>
				<category><![CDATA[DESIGN]]></category>
		<category><![CDATA[UPDATE]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[Tokyo]]></category>
		<category><![CDATA[The Playhouse]]></category>
		<category><![CDATA[Aoyama]]></category>
		<category><![CDATA[PAN-PROJECTS]]></category>
		<category><![CDATA[Haruki Oku Design]]></category>
		<category><![CDATA[British fashion brand]]></category>
		<guid isPermaLink="false">https://art4d.com/?p=48734</guid>

					<description><![CDATA[<p>Haruki Oku Design and PAN-PROJECTS design this shop in Tokyo as a theatre that allows adaptability in functional requirements. </p>
<p>The post <a href="https://art4d.com/en/2021/04/the-playhouse">THE PLAYHOUSE</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2><span style="font-family: boing-bold; font-size: 14pt;">HARUKI OKU DESIGN AND PAN-PROJECTS DESIGN THIS SHOP IN TOKYO AS A THEATRE THAT ALLOWS ADAPTABILITY IN FUNCTIONAL REQUIREMENTS</span><br />
<span id="more-48734"></span></h2>
<p><span style="font-family: relevant-bold; font-size: 12pt;">TEXT: NATHANICH CHAIDEE</span><br />
<span style="font-family: relevant-bold; font-size: 12pt;">PHOTO: KENJI SEO</span></p>
<p><span style="font-family: rm-regular; font-size: 10pt;">(For Thai press </span><a style="font-family: rm-regular; font-size: 10pt;" href="https://art4d.com/2021/04/the-playhouse">here</a><span style="font-family: rm-regular; font-size: 10pt;">)</span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">It has been over a year since COVID-19 hit. The crisis has become a chance for humans to make better use of the digital world, which has gradually transformed the way people work. The definitions of space have increasingly encompassed and integrated more online contexts, including how people will continue to live in the physical space that is the real world or how much space needs to be adjusted to accommodate new human behaviors.</span></p>
<p><img loading="lazy" decoding="async" class="size-large wp-image-48559 alignnone" src="https://art4d.com/wp-content/uploads/2021/04/140957-1024x683.jpg" alt="" width="660" height="440" srcset="https://art4d.com/wp-content/uploads/2021/04/140957-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/04/140957-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/04/140957-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/04/140957-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/04/140957-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/04/140957-600x400.jpg 600w, https://art4d.com/wp-content/uploads/2021/04/140957.jpg 1200w" sizes="auto, (max-width: 660px) 100vw, 660px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Similarly, designing the shop of British fashion brand, The Playhouse, in Aoyama, a high-end commercial district in Tokyo, is a challenge that Pan-Projects and Haruki Oku Design need to work out together. The London-based design firm and the Japanese architecture studio set out in spearheading the shop&#8217;s design by exploring different possibilities to express the brand&#8217;s identity through the building&#8217;s existence. The primary objective of the building&#8217;s design is about creating an experience between users and the shop&#8217;s physical space while simultaneously attracting the attention of new customers who walk by the store.</span></p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-48562 alignnone" src="https://art4d.com/wp-content/uploads/2021/04/140953.jpg" alt="" width="667" height="1000" srcset="https://art4d.com/wp-content/uploads/2021/04/140953.jpg 667w, https://art4d.com/wp-content/uploads/2021/04/140953-200x300.jpg 200w, https://art4d.com/wp-content/uploads/2021/04/140953-600x900.jpg 600w" sizes="auto, (max-width: 667px) 100vw, 667px" /></p>
<p><img loading="lazy" decoding="async" class="size-large wp-image-48560 alignnone" src="https://art4d.com/wp-content/uploads/2021/04/140972-1024x683.jpg" alt="" width="660" height="440" srcset="https://art4d.com/wp-content/uploads/2021/04/140972-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/04/140972-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/04/140972-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/04/140972-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/04/140972-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/04/140972-600x400.jpg 600w, https://art4d.com/wp-content/uploads/2021/04/140972.jpg 1200w" sizes="auto, (max-width: 660px) 100vw, 660px" /></p>
<div id="metaslider-id-48566" style="max-width: 1200px; margin: 0 auto;" class="ml-slider-3-94-0 metaslider metaslider-nivo metaslider-48566 ml-slider ms-theme-default" role="region" aria-roledescription="Slideshow" aria-label="26.05.2021 UPDATE - THE PLAYHOUSE 1">
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        <div class='slider-wrapper theme-default'><div class='ribbon'></div><div id='metaslider_48566' class='nivoSlider'><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/140945.jpg" height="800" width="1200" title="140945" alt="" class="slider-48566 slide-48570" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/140963-1000x666.jpg" height="800" width="1200" title="140963" alt="" class="slider-48566 slide-48569" data-no-lazy="1" /></div></div>
        
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<p><span style="font-family: rm-regular; font-size: 12pt;">With &#8216;theaters&#8217; being the inspiration, the design picks up on the physical appearance of theater architecture, including the spatial experiences it offers users (there is also an association between theater and the brand&#8217;s moniker). Curtains play the protagonist role in spatial allocation. The massive curtains inspired by a front curtain operates on commands, functioning as both the building&#8217;s <span style="font-size: 12pt;"><span style="font-weight: 400;">façade </span></span>and backdrop for social events. The design team uses sheer white curtains to partition the space on the second floor, enabling adaptability to different functional requirements from small meetings, activities to product displays.</span></p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-48753 alignnone" src="https://art4d.com/wp-content/uploads/2021/04/PAN-PROJECTS-PLAN.gif" alt="" width="1200" height="908"></p>
<p><img loading="lazy" decoding="async" class="size-large wp-image-48563 alignnone" src="https://art4d.com/wp-content/uploads/2021/04/140974-1024x683.jpg" alt="" width="660" height="440" srcset="https://art4d.com/wp-content/uploads/2021/04/140974-1024x683.jpg 1024w, https://art4d.com/wp-content/uploads/2021/04/140974-300x200.jpg 300w, https://art4d.com/wp-content/uploads/2021/04/140974-1000x667.jpg 1000w, https://art4d.com/wp-content/uploads/2021/04/140974-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/04/140974-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/04/140974-600x400.jpg 600w, https://art4d.com/wp-content/uploads/2021/04/140974.jpg 1200w" sizes="auto, (max-width: 660px) 100vw, 660px" /></p>
<div id="metaslider-id-48572" style="max-width: 1200px; margin: 0 auto;" class="ml-slider-3-94-0 metaslider metaslider-nivo metaslider-48572 ml-slider ms-theme-default" role="region" aria-roledescription="Slideshow" aria-label="26.05.2021 UPDATE - THE PLAYHOUSE 2">
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        <div class='slider-wrapper theme-default'><div class='ribbon'></div><div id='metaslider_48572' class='nivoSlider'><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/140962.jpg" height="800" width="1200" title="140962" alt="" class="slider-48572 slide-48584" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/140968.jpg" height="800" width="1200" title="140968" alt="" class="slider-48572 slide-48586" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/140973-1.jpg" height="800" width="1200" title="140973" alt="" class="slider-48572 slide-48580" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/140955.jpg" height="800" width="1200" title="140955" alt="" class="slider-48572 slide-48581" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/140965.jpg" height="800" width="1200" title="140965" alt="" class="slider-48572 slide-48739" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/140958.jpg" height="800" width="1200" title="140958" alt="" class="slider-48572 slide-48582" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/140959.jpg" height="800" width="1200" title="140959" alt="" class="slider-48572 slide-48583" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/140964.jpg" height="800" width="1200" title="140964" alt="" class="slider-48572 slide-48585" data-no-lazy="1" /></div></div>
        
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<p><span style="font-family: rm-regular; font-size: 12pt;"><span style="font-weight: 400;">Besides the use of fabric, the space on the ground floor is partitioned with walls of various sizes. These walls bring multi-functionality to the first-floor space, allowing it to accommodate different activities organized by the brand and co-host programs such as fashion shows, pop-up shop markets or workshops that can accommodate up to 50 people. The team designs the walls to come with variations, offering diverse orientations, layouts and finishes (smooth, glossy, metallic and wooden laths). </span></span></p>
<div id="metaslider-id-48589" style="max-width: 1200px; margin: 0 auto;" class="ml-slider-3-94-0 metaslider metaslider-nivo metaslider-48589 ml-slider ms-theme-default" role="region" aria-roledescription="Slideshow" aria-label="26.05.2021 UPDATE - THE PLAYHOUSE 3">
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        <div class='slider-wrapper theme-default'><div class='ribbon'></div><div id='metaslider_48589' class='nivoSlider'><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/141093.jpg" height="800" width="1200" title="141093" alt="" class="slider-48589 slide-48592" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/141094-1200x800.jpg" height="800" width="1200" title="141094" alt="" class="slider-48589 slide-48593" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/141092.jpg" height="800" width="1200" title="141092" alt="" class="slider-48589 slide-48596" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/141095-1200x800.jpg" height="800" width="1200" title="141095" alt="" class="slider-48589 slide-48597" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/141096.jpg" height="800" width="1200" title="141096" alt="" class="slider-48589 slide-48600" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/141097-1200x800.jpg" height="800" width="1200" title="141097" alt="" class="slider-48589 slide-48601" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/04/142994-1200x800.jpg" height="800" width="1200" title="142994" alt="" class="slider-48589 slide-48606" data-no-lazy="1" /></div></div>
        
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<p><span style="font-family: rm-regular; font-size: 12pt;">The use of multi-functional walls and partitions is nothing new in interior design. Nevertheless, executing the final result that delivers both the aesthetics and functionality while simultaneously serving the brand&#8217;s concept and identity is still a challenging task for designers to overcome, whether in the aspect of artistic directions or construction details.</span></p>
<p><iframe loading="lazy" title="the PLAYHOUSE" src="https://player.vimeo.com/video/484263365?dnt=1&amp;app_id=122963" width="660" height="371" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe></p>
<p><span style="font-family: boing-bold; font-size: 14pt; color: #000000;"><a href="https://the-playhouse.jp/"><span style="font-weight: 400;">the-playhouse.jp<br />
</span></a><a href="http://harukiokuarchitects.com/"><span style="font-weight: 400;">harukiokuarchitects.com<br />
</span></a><a href="https://pan-projects.com/"><span style="font-weight: 400;">pan-projects.com</span></a></span></p>
<p>The post <a href="https://art4d.com/en/2021/04/the-playhouse">THE PLAYHOUSE</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
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		<title>KASHIWA SATO EXHIBITION</title>
		<link>https://art4d.com/en/2021/03/kashiwa-sato-exhibition</link>
					<comments>https://art4d.com/en/2021/03/kashiwa-sato-exhibition#respond</comments>
		
		<dc:creator><![CDATA[Ketsiree Wongwan]]></dc:creator>
		<pubDate>Wed, 03 Mar 2021 11:12:14 +0000</pubDate>
				<category><![CDATA[UPDATE]]></category>
		<category><![CDATA[DESIGN]]></category>
		<category><![CDATA[Tokyo]]></category>
		<category><![CDATA[The National Art Center]]></category>
		<category><![CDATA[Kashiwa Sato]]></category>
		<category><![CDATA[Japanese Designer]]></category>
		<guid isPermaLink="false">https://art4d.com/?p=46752</guid>

					<description><![CDATA[<p>The National Art Center, Tokyo presents the latest exhibition featuring Kashiwa Sato, a legendary Japanese designer who designs everything in daily life from logos to interiors of many renowned Japanese brands</p>
<p>The post <a href="https://art4d.com/en/2021/03/kashiwa-sato-exhibition">KASHIWA SATO EXHIBITION</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h2><span style="font-family: boing-bold; font-size: 14pt;">THE NATIONAL ART CENTER, TOKYO PRESENTS THE LATEST EXHIBITION FEATURING KASHIWA SATO, A LEGENDARY JAPANESE DESIGNER WHO DESIGNS EVERYTHING IN DAILY LIFE FROM LOGOS TO INTERIORS OF MANY RENOWNED JAPANESE BRANDS</span></h2>
<p><span id="more-46752"></span></p>
<p><span style="font-family: relevant-bold; font-size: 12pt;">TEXT: PAKPOOM LAMOONPAN</span><br />
<span style="font-family: relevant-bold; font-size: 12pt;">PHOTO COURTESY OF THE NATIONAL ART CENTER, TOKYO</span></p>
<p><span style="font-family: rm-regular; font-size: 10pt;">(For Thai, press <a href="https://art4d.com/2021/03/kashiwa-sato-exhibition">here</a>)</span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">In the midst of one of the grimmest and most challenging times the world has witnessed, Japan has been particularly unfortunate, considering how they must have envisioned 2020 as being one of the country&#8217;s most glorious years. The pandemic has affected not just the Olympics but many exhibitions and events that Japan had in store, all which have been forced to postpone. However, the KASHIWA SATO Exhibition, which was expected to be one of Japan&#8217;s most significant and anticipated events of 2020, sets fort and opens without waiting for the Olympics.</span></p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-46745 alignnone" src="https://art4d.com/wp-content/uploads/2021/03/DSC_3564_edit.jpg" alt="" width="2000" height="1329" srcset="https://art4d.com/wp-content/uploads/2021/03/DSC_3564_edit.jpg 2000w, https://art4d.com/wp-content/uploads/2021/03/DSC_3564_edit-300x199.jpg 300w, https://art4d.com/wp-content/uploads/2021/03/DSC_3564_edit-1024x680.jpg 1024w, https://art4d.com/wp-content/uploads/2021/03/DSC_3564_edit-1536x1021.jpg 1536w, https://art4d.com/wp-content/uploads/2021/03/DSC_3564_edit-1000x665.jpg 1000w, https://art4d.com/wp-content/uploads/2021/03/DSC_3564_edit-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/03/DSC_3564_edit-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/03/DSC_3564_edit-600x399.jpg 600w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">So, who is Kashiwa Sato, and why is there an exhibition about the man in the place that was once the venue that showcased works by Renoir, Monet, Vermeer and other masters? Most Japanese people know him as one of the creative pillars behind practically every powerhouse brand in Japan. His influence is so substantial and omnipresent that there isn&#8217;t a day that goes by in Japan that you won&#8217;t see his works.&nbsp;</span></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Making a name as an art director at a full-service advertising agency, Hakuhodo, in the 1990s, Sato&#8217;s most notable works had graphic design playing the leading role in branding, shying away from the then widely favored celebrity-centric approach. Even the work he did for SMAP, the most famous boy band in Japan at the time, Sato went with the three color stripes printed on the entire page of local newspapers.</span></p>
<div id="metaslider-id-46762" style="max-width: 2000px; margin: 0 auto;" class="ml-slider-3-94-0 metaslider metaslider-nivo metaslider-46762 ml-slider ms-theme-default" role="region" aria-roledescription="Slideshow" aria-label="03.03.2021 UPDATE - KASHIWA SATO EXHIBITION">
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        <div class='slider-wrapper theme-default'><div class='ribbon'></div><div id='metaslider_46762' class='nivoSlider'><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/03/DSC_3573_edit.jpg" height="1329" width="2000" title="DSC_3573_edit" alt="" class="slider-46762 slide-46763" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/03/DSC_3891_edit.jpg" height="1329" width="2000" title="DSC_3891_edit" alt="" class="slider-46762 slide-46764" data-no-lazy="1" /><img loading="lazy" decoding="async" src="https://art4d.com/wp-content/uploads/2021/03/DSC_4062_edit.jpg" height="1329" width="2000" title="DSC_4062_edit" alt="" class="slider-46762 slide-46765" data-no-lazy="1" /></div></div>
        
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<p><span style="font-family: rm-regular; font-size: 12pt;">From 2000 onwards, Sato opened his own office with a new role as the creative director for many brands. He has become one of the generation&#8217;s most accomplished creative minds whose works resonate vehemently with the public through projects with brands such as Tsutaya, Uniqlo, 7-11, Rakuten. In Sato&#8217;s hands, these brands went through monumental and successful revamps. He is the man who redesigned the Uniqlo logo in the time when the brand was beginning to go global (the red color of the logo at each Uniqlo brach wasn&#8217;t even the same tone). Sato&#8217;s strong points surpass logo design or advertising. He has been invited to provide consultancy for countless brands since the conceptualization process, from Fuji Kindergarten, which is the project where he worked with Tezuka Architects or the Cup Noodle Museum in Yokohama that had Sato as the producer, curating both the exhibition spaces and content of the museum.</span></p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-46749 alignnone" src="https://art4d.com/wp-content/uploads/2021/03/DSC_3875_edit.jpg" alt="" width="2000" height="1329" srcset="https://art4d.com/wp-content/uploads/2021/03/DSC_3875_edit.jpg 2000w, https://art4d.com/wp-content/uploads/2021/03/DSC_3875_edit-300x199.jpg 300w, https://art4d.com/wp-content/uploads/2021/03/DSC_3875_edit-1024x680.jpg 1024w, https://art4d.com/wp-content/uploads/2021/03/DSC_3875_edit-1536x1021.jpg 1536w, https://art4d.com/wp-content/uploads/2021/03/DSC_3875_edit-1000x665.jpg 1000w, https://art4d.com/wp-content/uploads/2021/03/DSC_3875_edit-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/03/DSC_3875_edit-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/03/DSC_3875_edit-600x399.jpg 600w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /><img loading="lazy" decoding="async" class="size-full wp-image-46743 alignnone" src="https://art4d.com/wp-content/uploads/2021/03/DSC_4135_edit.jpg" alt="" width="2000" height="1329" srcset="https://art4d.com/wp-content/uploads/2021/03/DSC_4135_edit.jpg 2000w, https://art4d.com/wp-content/uploads/2021/03/DSC_4135_edit-300x199.jpg 300w, https://art4d.com/wp-content/uploads/2021/03/DSC_4135_edit-1024x680.jpg 1024w, https://art4d.com/wp-content/uploads/2021/03/DSC_4135_edit-1536x1021.jpg 1536w, https://art4d.com/wp-content/uploads/2021/03/DSC_4135_edit-1000x665.jpg 1000w, https://art4d.com/wp-content/uploads/2021/03/DSC_4135_edit-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/03/DSC_4135_edit-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/03/DSC_4135_edit-600x399.jpg 600w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">The exhibition taking place at The National Art Center, Tokyo (for which Sato designed the brand&#8217;s identity), showcases the works he has done throughout the three decades of his career which occupy the massive exhibition space. Admittedly, there were some doubts when the news about the designated venue broke, mainly about how he would handle the space of such scale. Sato spent three years preparing the exhibition, which is divided into seven sections. The most prominent and probably most challenging part is the section called THE LOGO. Considering that this is a paid exhibition, and how THE LOGO features content that people see daily, Sato fixed that doubt by expanding the logos&#8217; scale, creating colossal sculpture-like objects made of different materials to reflect the brands&#8217; identities. He recreates a towel company&#8217;s logo using a gigantic piece of fabric and carbon fibers for a fishing equipment brand. Installed in The National Art Center&#8217;s space, each of these logos becomes almost like a work of contemporary art.&nbsp;</span></p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-46744 alignnone" src="https://art4d.com/wp-content/uploads/2021/03/DSC_4604_edit.jpg" alt="" width="2000" height="1329" srcset="https://art4d.com/wp-content/uploads/2021/03/DSC_4604_edit.jpg 2000w, https://art4d.com/wp-content/uploads/2021/03/DSC_4604_edit-300x199.jpg 300w, https://art4d.com/wp-content/uploads/2021/03/DSC_4604_edit-1024x680.jpg 1024w, https://art4d.com/wp-content/uploads/2021/03/DSC_4604_edit-1536x1021.jpg 1536w, https://art4d.com/wp-content/uploads/2021/03/DSC_4604_edit-1000x665.jpg 1000w, https://art4d.com/wp-content/uploads/2021/03/DSC_4604_edit-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/03/DSC_4604_edit-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/03/DSC_4604_edit-600x399.jpg 600w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /><br />
<img loading="lazy" decoding="async" class="size-full wp-image-46747 alignnone" src="https://art4d.com/wp-content/uploads/2021/03/DSC_3584_edit.jpg" alt="" width="2000" height="1329" srcset="https://art4d.com/wp-content/uploads/2021/03/DSC_3584_edit.jpg 2000w, https://art4d.com/wp-content/uploads/2021/03/DSC_3584_edit-300x199.jpg 300w, https://art4d.com/wp-content/uploads/2021/03/DSC_3584_edit-1024x680.jpg 1024w, https://art4d.com/wp-content/uploads/2021/03/DSC_3584_edit-1536x1021.jpg 1536w, https://art4d.com/wp-content/uploads/2021/03/DSC_3584_edit-1000x665.jpg 1000w, https://art4d.com/wp-content/uploads/2021/03/DSC_3584_edit-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/03/DSC_3584_edit-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/03/DSC_3584_edit-600x399.jpg 600w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Other sections are equally fascinating. Apart from the scales, the details of each of the projects are just as impressive. Viewers get to learn about the ideas and strategies behind the control of over 4,000 products sold under 7-11 brand, interior designs of new emerging brands and even Sato&#8217;s personal artworks. Closing the show with some selected merchandise where Sato collaborates with UT STORE@THE NATIONAL ART CENTER, TOKYO for the particular project, to sell the event&#8217;s limited edition t-shirts.&nbsp;</span></p>
<p><img loading="lazy" decoding="async" class="size-full wp-image-46748 alignnone" src="https://art4d.com/wp-content/uploads/2021/03/DSC_3587_edit.jpg" alt="" width="2000" height="1329" srcset="https://art4d.com/wp-content/uploads/2021/03/DSC_3587_edit.jpg 2000w, https://art4d.com/wp-content/uploads/2021/03/DSC_3587_edit-300x199.jpg 300w, https://art4d.com/wp-content/uploads/2021/03/DSC_3587_edit-1024x680.jpg 1024w, https://art4d.com/wp-content/uploads/2021/03/DSC_3587_edit-1536x1021.jpg 1536w, https://art4d.com/wp-content/uploads/2021/03/DSC_3587_edit-1000x665.jpg 1000w, https://art4d.com/wp-content/uploads/2021/03/DSC_3587_edit-660x440.jpg 660w, https://art4d.com/wp-content/uploads/2021/03/DSC_3587_edit-373x248.jpg 373w, https://art4d.com/wp-content/uploads/2021/03/DSC_3587_edit-600x399.jpg 600w" sizes="auto, (max-width: 2000px) 100vw, 2000px" /></p>
<p><span style="font-family: rm-regular; font-size: 12pt;">Viewing design projects being in the prestigious art gallery puts a better perspective of how Japan treats its national icon. Taking into consideration that the exhibition will be held for the next three months (till the end of May of 2021), and the vast number of people who will get to see his works, from new potential clients, younger people who will be able to learn about the impacts of design on their lives, Japan is sure to never run out of great ideas.</span></p>
<p><span style="font-family: boing-bold; font-size: 14pt;"><a href="https://www.nact.jp/english/">nact.jp</a><br />
<a href="https://kashiwasato2020.com/">kashiwasato2020.com</a></span></p>
<p>The post <a href="https://art4d.com/en/2021/03/kashiwa-sato-exhibition">KASHIWA SATO EXHIBITION</a> appeared first on <a href="https://art4d.com/en/front">art4d</a>.</p>
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