{"id":99858,"date":"2024-10-04T19:49:50","date_gmt":"2024-10-04T12:49:50","guid":{"rendered":"http:\/\/art4d.com\/?p=99858"},"modified":"2024-10-05T10:15:50","modified_gmt":"2024-10-05T03:15:50","slug":"porsche-a-design-manifesto-2","status":"publish","type":"post","link":"https:\/\/art4d.com\/en\/2024\/10\/porsche-a-design-manifesto-2","title":{"rendered":"PORSCHE: A DESIGN MANIFESTO"},"content":{"rendered":"<h1><span style=\"font-family: boing-bold; font-size: 14pt;\">A POCKET BOOK FOR PORSCHE\u2019S EXHIBITION IN BANGKOK NARRATES THE PRINCIPLES AND PHILOSOPHY OF ITS DESIGN LINKING ITS AUTOMOTIVE ARTISTRY WITH ITS OTHER BRANDED CREATIONS<\/span><\/h1>\n<p><!--more--><\/p>\n<p><span style=\"font-family: relevant-bold; font-size: 12pt;\">TEXT: PANYAPORN SANPRADIT<br \/>\nPHOTO: KETSIREE WONGWAN<\/span><\/p>\n<p><span style=\"font-family: relevant-bold; font-size: 12pt;\"><span style=\"font-family: rm-regular; font-size: 10pt;\">(For Thai, press <a href=\"http:\/\/art4d.com\/2024\/10\/porsche-a-design-manifesto\">here<\/a><\/span><span style=\"font-family: rm-regular; font-size: 10pt;\">)<\/span><\/span><\/p>\n<p><span style=\"font-family: boing-bold; font-size: 14pt;\"><span style=\"font-weight: 400;\">Porsche: A Design Manifesto<br \/>\nConcept \/ Art direction \/ Design by Stefan Bogner<br \/>\nText by Jan Baedeker<br \/>\n165 x 230 mm<br \/>\n250 pages<br \/>\n2024<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: rm-regular; font-size: 12pt;\">\u2018In the same way as humans, a good design possesses a soul\u2014 that essence which renders it truly exceptional.\u2019<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-99840 size-full\" src=\"http:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7940_low-res.jpg\" alt=\"Porsche: A Design Manifesto\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7940_low-res.jpg 1500w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7940_low-res-300x200.jpg 300w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7940_low-res-1024x683.jpg 1024w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7940_low-res-1000x667.jpg 1000w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7940_low-res-660x440.jpg 660w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7940_low-res-373x248.jpg 373w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7940_low-res-600x400.jpg 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><span style=\"font-family: rm-regular;\"><span style=\"font-weight: 400; font-size: 12pt;\">This pocket book serves as the catalog for <span style=\"font-weight: 400;\">Porsche: A Design Manifesto<\/span>, an exhibition held at Curvistan, a newly unveiled pop-up showroom in the vibrant Thonglor district of Bangkok. Clearly, this is a narrative crafted for the ardent Porsche enthusiast. Yet for those who aren\u2019t already among the enthusiasts, it presents an inviting gateway to acquaint oneself with this globally cherished German luxury automaker. Curated and brought to life by Stefan Bogner\u2014a photographer and the creative director of Curves, a German magazine that chronicles journeys of driving and automotive exploration\u2014the publication is penned by Jan Baedeker. Bogner and Baedeker are seasoned collaborators, having previously joined forces on numerous projects for Porsche.<\/span><\/span><\/p>\n<div id=\"metaslider-id-99842\" style=\"max-width: 1500px; margin: 0 auto;\" class=\"ml-slider-3-94-0 metaslider metaslider-nivo metaslider-99842 ml-slider ms-theme-default\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"BOOK - PORSCHE: A DESIGN MANIFESTO_2\">\n    <div id=\"metaslider_container_99842\">\n        <div class='slider-wrapper theme-default'><div class='ribbon'><\/div><div id='metaslider_99842' class='nivoSlider'><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7941_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7941_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99842 slide-99853\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7939_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7939_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99842 slide-99852\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7942_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7942_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99842 slide-99847\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7943_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7943_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99842 slide-99848\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7945_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7945_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99842 slide-99849\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7946_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7946_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99842 slide-99850\" data-no-lazy=\"1\" \/><\/div><\/div>\n        \n    <\/div>\n<\/div>\n<p><span style=\"font-weight: 400; font-family: rm-regular; font-size: 12pt;\">In the latest Bangkok exhibition, the principles of design and philosophy take center stage, weaving what links Porsche&#8217;s automotive artistry with its other branded creations\u2014from watches and sunglasses to architectural endeavors. These displays, featuring cars and products crafted by Porsche&#8217;s design team, are presented in new formats. Many of the pieces are prototypes, serving as tangible visions that bridge the brand&#8217;s storied past with its dynamic present and aspirational future. Bogner and Baedeker delve deep into the quintessence of Porsche&#8217;s design language, embarking on thorough research and engaging dialogues with the brand&#8217;s leading thinkers and chief design strategists. Their intellectual expedition culminates in a Design Manifesto\u2014Porsche&#8217;s declarative ethos\u2014encapsulating 11 core tenets: soul, precision, simplicity, clear purpose, emotion, joyfulness, sustainability, innovation, unity, intelligence, and an intrinsic German essence.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-99794 size-full\" src=\"http:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7949_low-res.jpg\" alt=\"Porsche: A Design Manifesto\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7949_low-res.jpg 1500w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7949_low-res-300x200.jpg 300w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7949_low-res-1024x683.jpg 1024w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7949_low-res-1000x667.jpg 1000w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7949_low-res-660x440.jpg 660w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7949_low-res-373x248.jpg 373w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7949_low-res-600x400.jpg 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-99795 size-full\" src=\"http:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7952_low-res.jpg\" alt=\"Porsche: A Design Manifesto\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7952_low-res.jpg 1500w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7952_low-res-300x200.jpg 300w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7952_low-res-1024x683.jpg 1024w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7952_low-res-1000x667.jpg 1000w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7952_low-res-660x440.jpg 660w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7952_low-res-373x248.jpg 373w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7952_low-res-600x400.jpg 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-family: rm-regular; font-size: 12pt;\">The second half of this volume unfolds over a hundred images that narrate Porsche&#8217;s story and products from a myriad of perspectives, spanning the years 1955 to 2024. Among these are rarely-seen photographs from Porsche&#8217;s archives and contemporary shots captured by Bogner himself. The book&#8217;s entire production is made in Europe\u2014from the team behind it to the printing, which was completed in Germany this very year.<\/span><\/p>\n<div id=\"metaslider-id-99805\" style=\"max-width: 1500px; margin: 0 auto;\" class=\"ml-slider-3-94-0 metaslider metaslider-nivo metaslider-99805 ml-slider ms-theme-default\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"BOOK - PORSCHE: A DESIGN MANIFESTO_1\">\n    <div id=\"metaslider_container_99805\">\n        <div class='slider-wrapper theme-default'><div class='ribbon'><\/div><div id='metaslider_99805' class='nivoSlider'><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7950_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7950_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99821\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7954_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7954_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99822\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7956_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7956_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99823\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7958_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7958_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99824\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7960_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7960_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99825\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7962_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7962_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99826\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7964_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7964_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99827\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7966_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7966_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99828\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7967_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7967_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99829\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7969_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7969_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99830\" data-no-lazy=\"1\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7970_low-res.jpg\" height=\"1000\" width=\"1500\" title=\"3W2A7970_low res\" alt=\"Porsche: A Design Manifesto\" class=\"slider-99805 slide-99856\" data-no-lazy=\"1\" \/><\/div><\/div>\n        \n    <\/div>\n<\/div>\n<p><span style=\"font-weight: 400; font-family: rm-regular; font-size: 12pt;\">This work strives to unveil the meticulous design ethos of one of the world&#8217;s most renowned automobile brands, offering insights into design principles that propel innovation while preserving the heritage. Across its diverse products, Porsche has artfully balanced tradition with modernity, blending technical precision with a pursuit of beauty, making their designs instantly recognizable. It&#8217;s not merely about crafting beautiful cars; it&#8217;s about creating unique experiences for drivers and brand aficionados alike.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-99800 size-full\" src=\"http:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7965_low-res.jpg\" alt=\"Porsche: A Design Manifesto\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7965_low-res.jpg 1500w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7965_low-res-300x200.jpg 300w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7965_low-res-1024x683.jpg 1024w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7965_low-res-1000x667.jpg 1000w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7965_low-res-660x440.jpg 660w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7965_low-res-373x248.jpg 373w, https:\/\/art4d.com\/wp-content\/uploads\/2024\/10\/3W2A7965_low-res-600x400.jpg 600w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p><span style=\"font-weight: 400; font-family: rm-regular; font-size: 12pt;\"><span style=\"font-weight: 400;\">Porsche: A Design Manifesto<\/span> is superbly executed. Though it serves as an exhibition catalog, it stands on its own as a potent instrument of brand communication, embodying and reflecting Porsche&#8217;s design philosophy. It&#8217;s an exhibition piece worthy of collecting, whether you&#8217;re a devoted Porsche fan or simply someone who appreciates good design.<\/span><\/p>\n<p><a href=\"http:\/\/instagram.com\/curvesmagazin\"><span style=\"font-family: boing-bold; font-size: 14pt;\">instagram.com\/curvesmagazin<\/span><\/a><br \/>\n<a href=\"http:\/\/facebook.com\/CurvistanBangkok\"><span style=\"font-family: boing-bold; font-size: 14pt;\">facebook.com\/CurvistanBangkok<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pocket book for Porsche\u2019s exhibition in Bangkok narrates the principles and philosophy of its design linking its automotive artistry with its other branded creations.<\/p>\n","protected":false},"author":2294,"featured_media":99812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[5783,9801],"tags":[6452,6655,23602,23604,23606,23608,23610,23612,23614],"class_list":["post-99858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-book","tag-book","tag-product-design","tag-porsche","tag-porsche-a-design-manifesto","tag-curvistan","tag-stefan-bogner","tag-jan-baedeker","tag-automotive","tag-printed"],"acf":[],"lang":"en","translations":{"en":99858,"th":99770},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/posts\/99858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/users\/2294"}],"replies":[{"embeddable":true,"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/comments?post=99858"}],"version-history":[{"count":6,"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/posts\/99858\/revisions"}],"predecessor-version":[{"id":99866,"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/posts\/99858\/revisions\/99866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/media\/99812"}],"wp:attachment":[{"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/media?parent=99858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/categories?post=99858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/art4d.com\/wp-json\/wp\/v2\/tags?post=99858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}