NEW WORLD ORDER ‘A VECTOR GRAPHIC WORK BY TARIDA’ IS THE FIST SOLO EXHIBITION BY AN UP-AND-COMING GRAPHIC DESIGNER FROM SLOWMOTION.
The project started with Tarida’s boredom with the unoriginal nature of styles emerging in today’s graphic design movements which prompted her to go back and revisit the fundamental design elements such as dots, lines, planes, geographical forms and relationships between foreground and background. Using these elements, Tarida looks at each conceived form as an organic creature that gradually divides itself into a cell. One by one, the idea ended up giving birth to 20 new characters. The word ‘new’ in this sense refers to a ‘newness’ of a level where we don’t even know what these forms are, where they came from or what they mean.
It would come as no surprise if a majority of viewers weren’t able to understand these forms for the designer didn’t create them from any particular meaning nor does she expect them to communicate or convey any specific message. It was Tarida’s initial intention to let the viewers be in charge of the interpretation. Divided into three parts, the first comprises a group of vectors that bear similar appearances to the 20 characters. For Day and Night, Tarida utilized the same characters and technique and ramified them into another set of works. For the sculptures, the designer incorporated a transparent acrylic into the creation of volumes and structures formulated out of two-dimensional graphics, sending a message to viewers that ‘there are many other ways to handle/work with these forms.” With Tarida guiding which way to go, and knowing that it is our job as a viewer to interpret these works by ourselves, we can’t help but wonder if some of these forms are perhaps a bit too open to the viewers’ interpretation as they leave us wondering in which direction the meanings should be conceived and how much time we may need to contemplate or understand them. Perhaps this New World Order is Tarida’s take on new possible approaches toward graphic design and the time needed for interpretation may just have to be prolonged.
TEXT: NAPAT CHARITBUTRA