KAMAKURA SHIRTS BY POAR ARCHITECTS IS A TAILORED GENTLEMEN’S SHIRT BOUTIQUE AND ONE OF THE NEWEST ADDITIONS TO BANGKOK’S ARI QUARTER.
The growth of the local community in the Ari neighborhood bears some interesting resemblances to hip districts like Tokyo’s Daikanyama or London’s Shoreditch that have emerged over the past decade. One is the birth of local establishments operated by small to medium entrepreneurs whose drive and passion for their business is to provide products and services of great individuality and with attention paid to detail. Another thing that these shops have in common is the stylishly curated spaces that aim to facilitate unique experiences for their clients.
Kamakura Shirts is a tailored gentlemen’s shirt boutique and one of the newest additions to Bangkok’s Ari quarter. The story of the brand begins with Sirapol Ridhiprasart, the owner, who hired the team of POAR to design his house, which is located on a fairly small space (7 x 7 meters). The given brief for the residence was to achieve a cool and modern design that celebrates the truth-to-materials tenet such as the recognizable wood grain texture in the cast concrete surface and the oversized glasswork or the presence of steel found in the decorative details. As the construction is leading up to completion, the owner and business partner had the idea of turning the building into a showroom for Kamakura Shirts, which sells primarily imported shirts from Japan with the design and tailoring details being inspired by the 1960s Ivy League Style. The semi-casual /semi-formal stylishness makes Kamakura Shirts’ clothes unique for their combination of cool, gallant, luxurious yet easygoing and playful characteristics that are independent from any specific fashion norm or lifestyle. The identity of this type of clothes is usually embraced by the young adult crowd and seems to mesh well with the bachelor-pad vibe of the space.
Between the raw look and feel of the exposed-concrete building and the intricate details of the clothes lies a contrast that creates some interesting dialogues and is reflective of the changing definition of a gentleman in this day and age.
TEXT: KRAIPOL JAYANETRA