TEXT: LIAD SHADMI
PHOTO: LIAD SHADMI & MICHAEL KOHLS
(For Thai, press here)
The project ‘The Alphabetical Room’ is a systematic exploration of the boundaries and limits of writing within a strictly calculated mathematical three-dimensional grid within a flat digital space. Engaging with the three-dimensional grid in a two-dimensional digital space has always been an intriguing matter for graphic designers, programmers, creative coders, and visual artists.
Starting from Josef-Müller Brockmann’s grid proposal for the design of interior spaces in 1961, the perspective of the viewer changes throughout the pages of the leaflet as does the resolution of the three-dimensional grids in which the hypothetical letterforms are displayed.
Also, I would like to thank Prof. Pierre Pané-Farré for guiding this project.
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Liad Shadmi is a freelance Graphic Designer and Art Director based in Hamburg. He graduated with honors from Shenkar College of Engineering & Design, one of the leading design schools in Israel. Liad specializes in Graphic Design, Brand Identity, Art Direction, Type Design, Print & Layout, and Web Design, with a strong emphasis on Typography in his work. He is passionate about researching design, particularly vernacular design, and believes that design should be rooted in deep and meaningful research. Liad strives to combine heritage and classic attributes with contemporary virtues.