Fable is a multi-disciplinary boutique creative agency based in the Republic of Singapore. We observe, research, and conceive concept-driven ideas and intelligent designs that add value over noise for progressive brands and forward-thinking clients.
Our specializations include brand identity, art direction, wayfinding, editorial, packaging, publishing, and digital design and our diverse clientele includes start-ups, government bodies, international companies, private institutions, non-profit causes, and a host of independents.
Founded by Tan Jiahui in 2012
I believe that in the discerning and crowded age we live in, design should not only serve as a vehicle to aestheticize. Rather, it should help to craft experiences and communicate perception and thought. This has led the studio to work across various design disciplines, and gave us a chance to work with projects of different scales and purposes.