WHO
MoST has two identities: MoST 2414 and MoST Gallery
WHAT
MoST 2414 is a creative agency that develops branding and communication concepts across traditional and digital platforms, with an international and multidisciplinary network of creative talents who tell and make stories into campaigns and branded contents. MoST Gallery is our gallery space and boutique.
WHEN
MoST 2414 since 2015
MoST Gallery since 2016
WHERE
672/63 Charoen Krung (soi 26-28)
WHY
We aim to combine art and commerce, communication and creativity.
WHERE DO YOU GO, OR WHAT DO YOU DO, WHEN YOU GET STUCK ON A PROJECT?
Walk through Charoen Krung till Chinatown.
NAME A BOOK YOU THINK EVERY CREATIVE SHOULD READ.
“Divine Comedy” by Dante Alighieri
WHAT DESIGN TOOL CAN YOU NOT LIVE WITHOUT?
People
WHAT PROJECT ARE YOU MOST PROUD OF?
“The Lantern Show,” our first exhibition in our new space. It involved the local artisanal community and contemporary artists. It was also the first time that we worked with a lighting system. Also, the exhibition by Ren Hang, a Chinese photographer was great; it was his first solo show in Southeast Asia. From the commercial side, it was amazing working on a production service for a big Italian brand who shot a campaign in Thailand.
HOW WOULD YOU DEFINE CREATIVITY?
Think differently and constructively.
WHAT ARE YOU WORKING ON CURRENTLY?
We are working on a print campaign for a museum, a new exhibition and a social media marketing plan for a new food brand. We are also pitching some great advertising and art projects.
IF YOU COULD INVITE ANY ARTIST/DESIGNER/CREATIVE OUT FOR COFFEE, WHO WOULD YOU CHOOSE AND WHY?
Leonardo da Vinci, because he was a real genius.
WHAT IS YOUR FAVORITE THING ABOUT THE CITY THAT YOU LIVE IN?
Unpredictability.