WHO
Creativeans
WHAT
Creativeans is an interdisciplinary design and branding company. Our working methodologies revolve around understanding needs, behaviors and cultures to create tangible values that are better for people, businesses, and the world.
WHEN
2012 to present
WHERE
Singapore, Milan
WHY
The Creativeans gained their training and work experiences overseas and then decided to return to Singapore to contribute to, and re-inspire the local design scene. We maintain a satellite office in Milan (where it all got started).
DESCRIBE YOUR PRACTICE IN THREE WORDS:
Interdisciplinary, Fun, Human
WHERE DO YOU DRAW INSPIRATION FROM?
From people, how they behave and react to various situations and objects that they come in contact with. We are also inspired by The Memphis Group, they shook the world of design with their colorful and ironic designs but also had the discipline to be aware of the design climate then and control the intensity of their designs.
HOW WOULD YOU DEFINE CREATIVITY?
Creativity is about making connections. Hence to be creative, we have to get out of our comfort zones, experience new things and interact with different people and cultures.
WHAT IS YOUR FAVORITE THING ABOUT THE CITY THAT YOU LIVE IN?
Singapore is a melting pot of culture; our diversity is our identity.