WHO
Fundamental, creative studio
WHAT
Create premium visual communication that enhances corporate identities, mainly through print and web design projects.
WHEN
2012 – present
WHERE
Hong Kong
WHY
We are living in an era flooded with information and material, people become more and more eager to want more than what they actually need. To satisfy this excessive amount of wants, and to spoil the men with unlimited wants, things started to deteriorate. It is time for a change back to the fundamental. We have to understand what we really need, and this is why Fundamental was born.