WHO
LIE
WHAT
Design studio that works across a diverse range of visual communication projects.
WHEN
2011 – present
WHERE
Kuala Lumpur, Malaysia
WHY
To constantly practice and seek for fresh approaches every day, not sticking with the norm or patterns, we believe there’s always room to explore in design.
DESCRIBE YOUR PRACTICE IN THREE WORDS:
Little, Ideas, Everyday.
WHAT MAKES YOU STAND OUT FROM OTHERS IN YOUR FIELD?
Young & Dangerous .
WHERE DO YOU GO OR WHAT DO YOU DO WHEN YOU GET STUCK ON A PROJECT?
Travel, take a break, rest my mind. Japan is still my favorite getaway.
NAME A BOOK YOU THINK EVERY CREATIVE SHOULD READ.
Ultimate Method for Reaching the Essentials by Kashiwa Sato.
WHAT DESIGN TOOL CAN YOU NOT LIVE WITHOUT?
A mind of innocence.