REINVENT DESIGN POSSIBILITIES

While speculation that the end of print media is in sight has never been more concrete due to the imminent role that digital technology plays in our everyday lives, the question is still raised as to whether or not this really is the end. It’s true that technology has changed the way print media works as publishing houses struggle to survive or are forced to leave the business, but it is with technology that the publishing industry is being brought back to life. No matter how digitalized the world has become, print media is still everywhere around us, in different shapes and forms, from products’ labels to signs on public transportation, furniture and the wallpaper of restaurants, shopping malls, retail stores, hotels, etc. The existence of print media is still very much omnipresent and essential in almost every business. It is alive and adapting  with the helping hand of technology and creativity on the designers’ part that help to turn imagination into a tangible reality.

The Millennials are all about being different. They strive for individuality, prefer to own things that reflect their personality and they possess an obsession for advanced technology. A design that brings together a sense of savviness, creativity and individuality with the ability to offer functionality as well as an emotional experience, is something that the Millennials identify themselves with. The renowned home decorator Bobby Berk once said that the economical way to decorate a room is with wallpaper. It is with such material that a home can be made more livable while stylistically, wallpaper is a reflection of the dweller’s personality.

An office is therefore an interesting example, especially when considering the impact that the spatial environment has on the physical and emotional wellbeing of employees. The research titled ‘The Interior Design of the Workplace and its Impact on Employees’ Performance’ reveals that the interior decoration of an office space contributes a great deal to the staffs’ satisfaction and professional development, and as a result, influences the company’s success and productivity, both qualitatively and quantitatively.

Establishments such as hotels, restaurants and department stores also give great importance to interior decoration, as the combined beauty and artistic elements render a pleasant emotional experience for users.

Large scale wallpapers and decorative items are no longer irrelevant or inaccessible. Thanks to innovations and technology that can fulfill users’ changing demands with large format printing solutions that offer large scale printed images at a reasonable price. Leading printing innovators such as HP Inc., designs and develops an application for Latex printers that enable users’ ideas to be transformed into reality with the ability to print using an eclectic array of colors. With a great concern and consideration for the environment, the printer uses water-based HP Latex Inks that reduce carbon footprints, making them friendly for both users and the environment. With the ability to deliver vibrant backlit applications on different types of materials such as film, polypropylene, textiles and signs, HP’s printing innovations are making the digital printing and design world more open and alive than ever.

For more information about large format HP Latex printing solutions, visit www.hp.com and for further information about products and services, please contact Thumnaksilp Advertising Company Limited, Tel. 02-5385433 and Facebook : Thumnaksilp Advertising.