STRATUS DECANT CABERNET FRANC

where he announced his resentment and ban on a prominent publication for not including him as one of the world’s most influential designers (the list was made from readers’ votes). But frankly speaking, Rashid had been missing from the scene at the time and it wasn’t until recently that his packaging designs have begun to garner interest from the design world once again, whether it be the faceted glass bottle he did for AnestasiA Vodka, the premium Pepsi bottle, or his most recent project where he deconstructs a bottle of Cabernet Franc wine for Canadian winery, Stratus Vineyards. ‘Why don’t we just chop up the bottle?’ is what Rashid said to his team, and by that he meant cutting the bottle into four separate sections before reassembling and shifting the angular blocks into the ‘deconstructed’ bottle. With the initial intention being to create a visually striking design for the brand, the end result is an unusual looking bottle with a form that is easier to hold while its offset layers allow for the wine to be better decanted while pouring. And as expected, the limited edition design has been criticized for solving an issue that was not exactly ‘problematic’ to begin with and how the offset is actually what obstructs the flow of the wine itself while some even suggest that Rashid should perhaps try deconstructing his own thought process. But no matter what the criticism may be, the work is another living proof that Karim Rashid is still very much a part of today’s design dialogue.