Jägermeister Events - Event Bar for Signature Festivals | Image courtesy of Wonderwall Creative Agency WONDERWALL IS A GROUP OF CREATIVE INDIVIDUALS WHO VIEW DESIGN AS MORE THAN JUST AESTHETICS, BUT AS CREATING SPACES THAT MEET THE NEEDS OF USERS AND CLEARLY COMMUNICATE THE BRAND’S IDENTITY
TEXT: WONDERWALL
PHOTO & IMAGE CREDIT AS NOTED
(For Thai, press here)
WHO
We are one team of creatives, united by a shared mindset and a commitment to meaningful, well-executed design.
WHAT
We design and deliver projects end-to-end: from concept and visual identity to physical implementation. Our work often lives in real spaces – bars, retail environments, pop-ups, and brand activations – where design has to perform, not just exist.
Jägermeister Events – Event Bar for Signature Festivals | Image courtesy of Wonderwall Creative Agency
WHEN
Wonderwall has been evolving for over a decade. We see it as an ongoing process – refining our approach while adapting to new contexts.
WHERE
While our projects are international, our current focus is on Thailand and Asia, where we see strong energy, openness, and opportunities to create impactful work.
Jägermeister Events – Event Pop Up — Together Festival | Photo courtesy of Jägermeister Thailand
Jägermeister Events – Jäger Haunted House | Photo courtesy of Jägermeister Philippines
WHY
Because we genuinely care about what we do. For us, design is not just aesthetics – it’s a tool to create experiences, shape perception, and bring ideas into reality.
Jägermeister Events – Tuk Tuk Concept | Image courtesy of Wonderwall Creative Agency
How do you define your own style of work?
We don’t follow a fixed visual style. Our design language is shaped by the logic of retail and commercial environments – where space, brand, and user behavior are closely connected. Each project is treated as a spatial system, balancing visual clarity with real-world functionality.
Jägermeister Manifest Gift Packaging | Photo courtesy of Jägermeister Global and partners
At the same time, we actively explore materials and production approaches that are more responsible. Whenever possible, we look for solutions that reduce environmental impact – not as a statement, but as a natural part of how we design and build.
Image courtesy of Wonderwall Creative Agency
What inspires you and what principles do you apply to each project?
Our inspiration comes from observation – how people navigate, choose, and respond within designed settings, and how brands communicate beyond visuals.
In terms of guiding principles, we treat constraints as a working material. Budget, production logic, timelines, and operational needs actively shape the design rather than limit it.
Jägermeister Space | Photo: Alena Ermishina
Jägermeister Space | Photo: Alena Ermishina
Jägermeister Space | Photo: Alena Ermishina
Which project are you most proud of and why?
Rather than a single project, we would highlight our long-term collaboration with Jägermeister. Over the years, it has become a series of different projects, but what we value most is the relationship behind it. We’ve built a strong understanding and trust, which allows us to work naturally and develop ideas together. For us, it feels less like separate projects and more like an ongoing collaboration that continues to evolve.
Industrial Bar | Image courtesy of Wonderwall Creative Agency
Industrial Bar | Image courtesy of Wonderwall Creative Agency
Which part of the process do you enjoy the most during work?
The early stage – when we unpack the brief, throw around ideas, and explore different directions. It’s the moment when things start to click: from a lot of options, one idea begins to stand out and feel worth developing further.
Ricers Kiosk | Photo courtesy of Wonderwall Creative Agency
If you could invite any ‘creative’ for a coffee, who would it be and why?
We’d go for Tatsuhiko Akashi, the creator of BE@RBRICK. It’s a simple idea that grew into a system and keeps evolving through different collaborations. We like that way of thinking.