KING POWER RANGNAM RENOVATION

The renovation aims to create the even more luxurious experience for the customers with the main focused targets being foreign individual tourism and the Thai clientele. Such direction shapes the design concept of the new King Power Rangnam with Crown Atrium, which has long been the project’s most memorable image, as the key element of the renovation. The team of architects from Architects 49 Limited (A49) who was responsible for the design of King Power Rangnam 10 years ago redesigns the envelope of the Crown Atrium to posses the more complicated cuts and corners, reminiscing the precious gemstone adorning the crown. The design reflects King Power’s vision and value while its physical appearance impress visitors, especially with the light reflected on the sophisticated and polished form of the new envelop throughout the day.

The interior decoration of the Crown Atrium sees the use of diamond-shaped heat protection panels that physically correspond with the cuts and corners of the exterior shell. The material filters the intensity of natural light coming through and consequentially creating thermal comfort for the space. The detail of the design of the ceiling is inspired by latitudes and longitudes, signifying traveling, which is the essence of King Power’s duty free business. Apart from the ‘Curated Maestro’ concept reflected in the retail area on the first and third floor, the readjustment of the floor plan and circulation allows shoppers to enjoy new spatial experiences. Another highlight of the new King Power Rangnam is the Thai Taste Hub that incorporates the rearranged forms of Bangkok’s eclectic architecture to convey Thailand’s idiosyncratic alleyways and vibrant street food. The design, when combined with the variations of materials and patterns, interestingly conveys the unique characteristic of Thai culture.

In addition to the architectural renovation, the landscape architecture is what contributes to the project’s new image. The major highlight is the replacement of the project’s original fountain system with performing fountain system that features 448 high-pressure water shooters along the 50-meter length. The system enables the water to be shot up at the height as high as 6 meters in the beautifully choreographed movements with the moving images projected on the spectacular aquatic mass. When not in use, this particular area can be readjusted into a multi-functional ground that can accommodate different outdoor activities while its physical presence perfectly links the interior and exterior space of the project.