Baan Mae Nam PHOTO: CHAYAPHOL PARACHART
(For Thai, press here)
WHO
SMO Design Studio is a small design team with a large-scale dream.
WHAT
Our studio is always aware that we are not supposed to only design. Our objection is to seek for the possibilities of our clients’ properties as they yearn to start their own businesses. The perfections are not how we want our works to be perceived. We rather dream to transform the flawed vacant spaces or buildings to the happiness and well-being site of the communities. In our perception, clients are not just business partners. Our team gives priority to them and chooses to share the consultation as a well intentioned friend.
WHERE
The office is located in Lad Prao area, Bangkok.
WHEN
Our studio was established in 2017.
WHY
In our perspectives, designs shouldn’t follow the popular trends. It should be based on data, marketing tenors and realities. Aesthetics are something we are keen to but the positive feedback from clients or customers are a must.
HOW WOULD YOU DEFINE CREATIVITY?
Creativity comes from the knowledge which is fully saturated and intense enough until it finally hatches from the old common rules and follows its own game. It is based on the identities of its owners but changing upon the encountered situations and time. However, the creativity will be growing bigger until the last day of us.
DESCRIBE YOUR PRACTICE IN THREE WORDS
Realities | Aesthetics | Possibilities
Music and Art Tale – Phayathai
WHERE DO YOU GO, OR WHAT DO YOU DO WHEN YOU GET STUCK ON A PROJECT?
Doing my favorite hobbies and spending time with loved ones. Let the mind and body feel relaxed and happy.
WHAT PROJECT ARE YOU MOST PROUD OF?
We are proud of every project because we carefully plan and put our priorities to them. We are always happy to see the outcomes.
IF YOU COULD INVITE ANY CREATIVE OUT FOR COFFEE, WHO WOULD YOU CHOOSE AND WHY?
Steve Jobs, because I am interested in the reason he invented the iMac.