FOR 2022, THE YEAR OF THE TIGER, THREE UNVEILED THE NEW PRODUCT ‘THREE BALANCING NEW YEAR 2022 KIT’ WITH QUALITY AND BLESSING THROUGH PRODUCT DESIGN
TEXT : KITA THAPANAPHANNITIKUL
PHOTO COURTESY OF THREE THAILAND
(For Thai, press here)
The purpose of product packaging design isn’t only to store and protect a product considering the fact that packaging is the first thing consumers are exposed to and represents the product’s marketed image including the brand’s identity. Premium Japanese beauty and skin care brand, THREE, portrays natural beauty through its impeccably simplistic products with a clean color palette of white and cream, beautifully capturing the less is more philosophy that the brand embraces. THREE recently launched its 2022 limited edition product line, which sees a refreshing use of colors and design that sets the collection apart from other classic items of the brand, delivering the true exclusivity of limited items for both the givers and receivers.
To welcome 2022 or year of the tiger, THREE introduces ‘THREE BALANCING NEW YEAR 2022 KIT’ that comes with the concept ‘A Gift of Luck,’ passing on the blessings and good wishes through the design filled with intricate details and meanings. The design chooses red and golden yellow, the colors believed by the Chinese to bring good luck. The modern-looking pattern on the packaging conveys the design’s profound meanings through various geometric forms, from the arrangement of triangles into a graphic font that spells ‘Lao Hu’ which translates to tiger in isometric Chinese characters or Kanji. The patterns of triangles and hexagons create a tortoise shell pattern, one of the lucky animals, as well as lucky numbers hidden underneath the modern design aesthetic with details and elements that are representatives of fortune, prestige, good health and a long life.
Apart from the thoughtfully materialized packaging, ‘THREE BALANCING NEW YEAR 2022 KIT’ is special for it inclusion of ‘Balancing cleansing oil R,’ the facial cleansing oil distinctive for its premium quality natural oil, and ‘Balancing cleansing oil Gel’, the product that combines 6 highly beneficial botanical oils, making ‘THREE BALANCING NEW YEAR 2022 KIT’ a gift with impressive high quality and magnificent design.
facebook.com/THREEThailand