Category: ADVERTORIAL
URBAN JOY PLAYGROUND
TEXT: NATHATAI TANGCHADAKORN
PHOTO COURTESY OF ANANDA DEVELOPMENT
(For Thai, press here)
When an urban futsal field, renovated by ANANDA and partners in collaboration with the Bangkok Metropolitan Administration, was adorned with vivid graphics, the space transformed into a dynamic canvas of art.
The beauty of this series of photographs’ closely mirrors the simplicity of minimalist photography. Yet, each color on the field carries its own message. Designed as a public art space for urbanites, the design team embedded each section with meaning and inspiration—not merely visuals. For instance, the use of blue evokes openness and freshness, symbolizing the concept of ‘Inspire & Urban,’ while red, representing ‘Power & Energy,’ ignites enthusiasm.
The meanings embedded in these patterns are further complemented by the lines marked to define the field’s operational boundaries. Some of these lines signify the field’s midpoint, while others distinguish its outer limits. Players crossing these outer boundaries will find themselves out of play, according to the game’s rules. Whether for aesthetics or functionality, these elements blend seamlessly into a graphic masterpiece that has resulted in a perfectly functional futsal field, a piece of public art, and a communal space for the local community to engage in activities and social gatherings, enriching the neighborhood’s options for fitness and interactions.