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FUNDAMENTAL

WHO
Fundamental, creative studio

WHAT
Create premium visual communication that enhances corporate identities, mainly through print and web design projects.

WHEN
2012   – present

WHERE
Hong Kong

WHY
We are living in an era flooded with information and material, people become more and more eager to want more than what they actually need. To satisfy this excessive amount of wants, and to spoil the men with unlimited wants, things started to deteriorate. It is time for a change back to the fundamental. We have to understand what we really need, and this is why Fundamental was born.

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LIE

WHO
LIE

WHAT
Design studio that works across a diverse range of visual communication projects.

WHEN
2011   – present

WHERE
Kuala Lumpur,  Malaysia

WHY
To constantly practice and seek for fresh approaches every day, not sticking with the norm or patterns, we believe there’s always room to explore in design.

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