CELEBRATING THE MINIMAL AESTHETICS AND EXPERIENCING A DIFFERENT WAY OF READING TIME WITH THIS GLOBALLY RECOGNIZED THAI WATCH BRAND
TEXT: PRATCHAYAPOL LERTWICHA
PHOTO COURTESY OF SIMPL
(For Thai, press here)
Timeless Collection
Although the origin of minimalist design can be dated back to several decades, the appearance of the design that is stylishly simplified and well-defined stays contemporary and fresh through time. Simpl is a Thai watch brand with rising global recognition. Products under Simpl brand are now available in eight countries worldwide from England, France, the United States to South Korea, Japan and China. The brand celebrates the minimal aesthetics through the design of its three watch collections, adding special characteristics with an idiosyncratic look that offers a different experience in reading time.
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The first one out of the three, Timeless Collection, embraces simplicity with the design of the watch’s body, from the case to the graphic pattern on the dial. Simpl’s use of high-quality and incredibly durable materials include Italian imported authentic leather, stainless steel mechanical movement from Japan that stays rust-free even when exposed to sweat. The crystal is produced using sapphire coated technology, effectively preventing scratches. Standing out for its minimalistic design, the pieces from the Timeless Collection are the perfect everyday watch for every occasion and fashion style.
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For a different time-reading experience, Simpl presents One Collection with a single-hand design that takes its inspiration from the 16th Century timepieces, fittingly reconnecting the classic invention of the past to the contemporary, minimal watches that embody Simpl’s characteristic and identity. The pieces from this collection are made of premium-quality materials, such as chemical-resistant, rust-free stainless steel body, real Italian leather or the alternative NATO fabric strap, including the Swiss-made movement and sapphire-coated crystal that ensures scratch protection. By implementing the use of materials with superior quality, the One Collection stands out with its stylishly subtle yet characteristically unique design and functionality.
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Reverse Collection breaks away from the image of wrist watches we are familiar with. The moving dial provides a refreshing, unorthodox time reading experience with a reversed number arrangement. With this collection, Simpl maintains its exceptional standard with its use of high-quality materials from Italian leather straps and a special high torque mechanical movement from Japan that can withstand greater pressure. If you’re someone with a special love for a timeless, minimalistic design coupled with unique details, Simpl may just be the watch you’re looking for.