PHOTO COURTESY OF ROUTINE STUDIO
WHO
Routine
WHAT
A very small graphic design studio founded by Pakpoom Lamoonpan

Tropical Malady: The book. Original Screenplay by Apichatpong Weerasethakul
WHEN
2018
WHERE
Bangkok, Thailand
- TAIWAN DOCUMENTARY FILM FESTIVAL Identity and Poster design
- Erasmus Generation
- Album cover design, ‘Start Again,’ FEVER
- SOMEWHERE NOT HERE Photographs from Where We Belong (2019)
- SIVILAI LAGER BEER Logo and Package Design
- Metaphors : Selected Soundworks from the Cinema of Apichatpong Weerasethakul
WHY
After I came back from Japan, I started to setting up a small routine to design things.
HOW WOULD YOU DEFINE CREATIVITY?
The human instinct to find anything that helps you fix the problem or make things better.
ARTIST WHO FELL IN LOVE WITH BOOKS, Cover Design
DESCRIBE YOUR PRACTICE IN THREE WORDS.
Positive, simple and not too logical
WHERE DO YOU GO, OR WHAT DO YOU DO WHEN YOU GET STUCK ON A PROJECT
Find some nearby stray cat to play with, watch a movies or play the PlayStation games.
WHAT PROJECT ARE YOU MOST PROUD OF?
Maybe the Bangkok Art & Culture Centre (BACC) logo, which I had won the competition 15 years ago. It’s so bad anyway (haha) but I don’t want to amend it. I just keep letting it as a personal history. Luckily someone helped to improve it right now. (Mr. Santi Lawrachawee)

CHAROEN KRUNG STORY On-site Illustration for Bangkok Design Week
IF YOU COULD INVITE ANY CREATIVE OUT FOR COFFEE, WHO WOULD YOU CHOOSE AND WHY?
This is really tough questions to answer, Mike Mills? He seems nice and I love his works. He has a good balance in everything he did, whether a movies or graphic works.