Let’s light up the sense of (your) place with various aromatic experiences from Aesop
The sense of smell indeed affects a human’s life. Smelling is a sense perceived from the complicated relationship between the nasal and the forebrain. The two organs enable us to distinguish between many different aromas. Smells help our imagination, and some smells even directly affect our hormones. It is, therefore, no wonder why “smell” is indeed one of the factors to take into account when one wishes to create a different atmosphere and sense of uniqueness in different places. Also, a smell can be sensed physically, as humans can distinguish between good and bad smells. In a more symbolic way, though, smell is related to our feelings and sometimes it can become a memento of something. Many times, smell is used to depict different moods, feelings and identities, for instance, the smell of civilization, a culture, and a home.
For our daily life, the relationship between spaces and the surrounding context is an important thing. Apart from the utility of the space and the aesthetics of architecture, another important aspect of design is that of creating a good atmosphere and experience. For instance, ventilation and lighting are important parts of a design, as they directly affect a resident’s health, mood, and feelings. Still, it does not mean that a design with those qualities will also come with a good atmosphere. This is where Aesop’s ‘Oil Burner Blend’ comes in, as the essential oil aroma will give out a sense of tranquility as well as liveliness to those that smell it. For Aesop, a “home” is something larger than a mere building—something that is related to a feeling of warmth. Because of this, Aesop’s Home Care products such as Oil Burner Blends place emphasis on mementos that remind one of the power of warmth through the fulfillment of a home’s atmosphere. The essential oil comes in four choices of aromas: Anouk Oil Burner Blend, Catherine Oil Burner Blend, Isabelle Oil Burner Blend, and Béatrice Oil Burner Blend.
Since the smell of the Oil Burner Blend needs heat to intensify it, Aesop also gives importance to the oil burner itself, and so they invited Sydney’s ‘Studio Henry Wilson’ to design the ‘Brass Oil Burner.’ The oil burner, meticulously designed and created from brass, gives out a feeling of crafted work and is subtle for any style of decoration. Apart from the essential oil, Aesop also creates other home care products such as the Aromatique Home Spray. The spray is easy to use and comes in three different aromas: Cythera Aromatique Room Spray, Istros Aromatique Room Spray, and Olous Aromatique Room Spray. Another product that shows Aesop’s attention to small details is ‘Post-Poo Drop,’ which will make sure that unwanted smell will not linger in the restroom after use.
Although integrating “aroma” into the design process might seem a bit unimportant compared to other aspects of spatial design, a good blend of it in the design will indeed create a good experience, as it will reflect the space’s own identity and value and let the user experience those qualities every time they interact with the space. Aesop now lets you test the meticulously crafted products at all of their branches across the city.
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