PHOTO COURTESY OF AFTER DESIGN STUDIO
WHO
After Design Studio. We are co-founded by 3 friends – Choochart Nitijessadawong, Thanaphan Ansusinha, and Nattaphon Phanomsuwan.
WHAT
A communication design studio specialized in branding, identity, environmental design, and wayfinding system.
At the end of 2017
WHERE
We are based in Ekamai, Bangkok.
WHY
Because we believe in new approaches both in the process and the solution.
SAKUN.C INNOVATION
HOW WOULD YOU DEFINE CREATIVITY?
Jigsaw puzzle. A big finished jigsaw puzzle. It is like putting pieces of this and that together, whether you are not sure how or even if they will fit together at all.
DESCRIBE YOUR PRACTICE IN THREE WORDS.
Teamwork, strategic, senses
INTERIOR ARCHITECT: A U N DESIGN STUDIO
WHERE DO YOU GO, OR WHAT DO YOU DO WHEN YOU GET STUCK ON A PROJECT?
We turn to our team looking for help. We know that there will always be support from the other team members. Sometimes we switch up our computers, sometimes we would sit down as a group and just put our heads together. Something good will come up hopefully.
WHAT PROJECT ARE YOU MOST PROUD OF?
An unpublished hotel project that everyone, I mean every designer and architects on the project, worked under the same design concept and story. And to top that with their expertise, that was special to us.
Wow, there are too many people we would love to grab a cup of coffee with. It is tough to pick one. But for our line of work, we would say Kashiwa Sato. He really showed the world new perspectives throughout his work. It was just different at the time. His works are just as loud and just as sophisticated at the same time.