SHERA, A COMPANY WELL-KNOWN FROM WOOD SUBSTITUTES, RELEASES A NEW BOOK PRESENTING ITS WIDE RANGE OF PRODUCTS AND PROJECT REFERENCES WHILE INTRODUCING A NEW PERSONALITY OF THE BRAND
TEXT: PRATCHAYAPOL LERTWICHA
PHOTO: KETSIREE WONGWAN
(For Thai, press here)
The world sees no slowing down in the continual rise in population. In early 2020, the U.S. Census Bureau estimated that the global population would reach 7.6 billion. The number is more than a hundred percent growth compared to the 3.5 billion figure we reached fifty years ago. The staggering rise has had significant impacts on global resource consumption. Wood, which used to be a rudimentary construction material, has become scarce and expensive.
Despite its increasing rarity and unattainable prices, the demand for wood hasn’t gone anywhere. With a realization in timber’s remaining popularity, SHERA, Thailand’s leading manufacturer of wood substitute materials, continues to develop and innovate wood substitute products, following the market’s demands for timber. With its recently released book, ‘The Sense of Infinite Possibilities ‘, SHERA hopes to pass on inspirations to architects, designers and project owners interested in its products. It showcases the brand’s wood substitute materials’ capabilities that offer the aesthetics, sensations, and functionalities similar to real wood especially during the time when the natural material has become less accessible. Through this different and more refreshing perspective, the publication also hopes to broaden people’s perception of the brand SHERA.
The book selects architectural creations of various scales such as cafes, houses, school buildings and hotels to unveil SHERA’s products’ diverse functionalities and applications.
What is particularly exciting about the book is the attempt to reshape the way people see SHERA, from the brand once known only for its SHERA panels, an ordinary construction material, to a premier creator of various modern, innovative products. Successfully so, the captured architectural creations serve as a perfect depiction of ‘SHERA’s products’ unique characteristics. Unlike most product catalogs, The Sense of Infinite Possibilities possesses qualities akin to an excellent photo book with meticulous details that include the 3D-printed cover whose realistic wood grain pattern embodies ‘SHERA products’ appealing quality.
The Sense of Infinite Possibilities is a monumental and memorable step in SHERA’s history. We attribute the brand’s revamped, more relevant and contemporary image to the exciting and stylish approach it has triumphantly taken with its product presentation.
For the more product details, download at sherasolutions-my.sharepoint.com