FAMELINE HOSTED THE TALK EVENT WHICH CENTERED AROUND THE ‘KEY ROLES OF MANUFACTURERS AND ARCHITECTS IN SUSTAINABLE ARCHITECTURE’ TO OFFER INNOVATIVE AND SUSTAINABLE ALTERNATIVES FOR SOCIETY
TEXT: CHIWIN LAOKETKIT
PHOTO: WORAPAS DUSADEEWIJAI
(For Thai, press here)
Fameline, a leader in architectural decorative products, recently orchestrated a platform intended to foster an exchange of experiences and developments in the building construction materials industry to offer innovative and sustainable alternatives for society. On November 8, 2024, Fameline hosted FAMELINE INNO TALK 2024: ARCHTEXTURE & SUSTAINABILITY event, which centered around the ‘Key Roles of Manufacturers and Architects in Sustainable Architecture.’ The seminar brought together an eclectic mix of architects, designers, and eminent building material manufacturers from Thailand and abroad. Notable features included presentations by Beckers, renowned for their pioneering advancements in coil coatings and industrial paints. With a legacy spanning over 150 years, Beckers has consistently demonstrated a commitment to eco-friendly innovations and sustainable product development. Alongside them, Nichiha, a leader from Japan in fiber cement board technology, showcased how their products not only meet but exceed the aesthetic and functional demands of modern architecture while embracing eco-conscious materials. Together, these industry stalwarts shared their profound experiences and methodologies aimed at global sustainability.
Wipavadee Wattanapongpiboon
The evening commenced with a panel discussion where luminaries from the industry divulged their personal inspirations and professional insights. Wipavadee Wattanapongpiboon from P 49 DEESIGN AND ASSOCIATES COMPANY LIMITED opened the session, exploring how interior designers could recalibrate their methodologies to foster greater environmental stewardship. She highlighted the critical role of local materials in reducing the carbon footprint associated with extensive transportation networks. Wipavadee drew from her extensive portfolio, including her work on the Alila Jabal Akhdar Hotel in Oman, where she skillfully incorporated locally sourced materials and drew thematic inspiration from the region’s famed rose cultivation, seamlessly weaving local culture into her designs.
Banyat Wijitprapai
The next speaker, Banyat Wijitprapai, Managing Director of FAMELINE PRODUCTS COMPANY LIMITED, addressed the seminar with a focus on the significant environmental impact of contemporary construction practices, particularly their role in exacerbating global warming through elevated carbon dioxide emissions. He outlined a series of actionable strategies designed to reduce these emissions, such as the development of new building materials that could significantly lower gas emissions by more than 15%. Demonstrating Fameline’s leadership in carbon reduction, Banyat unveiled an ambitious initiative involving a dedicated research team focused on pioneering sustainable materials and recycling processes. He also highlighted several of Fameline’s latest innovations, such as the decorative solar glass PV Glass, Aluminium Honeycomb Panels, Fameline Nichina decorative wall panels, and the Absorb+ Ceiling—an acoustic-absorbing system, all tailored to meet the demands of designers committed to sustainability.
(Right) Prabhakorn Vadanyakul
The seminar concluded with Prabhakorn Vadanyakul, the Chairman and Managing Director of ARCHITECTS 49 LIMITED, who presented a striking example of international sustainable practice—a tax-free bag crafted from 70% recycled PE plastic acquired at a German airport. This example underscored the global embrace of adaptive and sustainable design practices. Prabhakorn passionately advocated for architects and designers to integrate sustainability and energy efficiency at the foundational stages of their projects, including choosing an ideal orientation for a building. He showcased the HUB 40 9 building design as a model of energy-efficient architecture, illustrating how strategic orientation can minimize energy used to maintain cool temperatures in certain areas, while building envelopes are utilized to shade most functional spaces from heat, thereby reducing energy consumption.
