WHAT IS CONSIDERED AS LUXURY? BALENCIAGA NEW BOND STREET OUTPOST IN LONDON DELIBERATELY IMPRINTS RAW MATERIALS, CRACKS, STAINS ON THE BUILDING, AND CONVEYS BRAND IDENTITY THROUGH THE CONCEPT OF ‘RAW ARCHITECTURE’
WHAT IS CONSIDERED AS LUXURY? BALENCIAGA NEW BOND STREET OUTPOST IN LONDON DELIBERATELY IMPRINTS RAW MATERIALS, CRACKS, STAINS ON THE BUILDING, AND CONVEYS BRAND IDENTITY THROUGH THE CONCEPT OF ‘RAW ARCHITECTURE’