A GRAPHIC DESIGNER COMPANY LOCATED IN THE OLD TOWN OF PATTANI THAT WAS FORMED BY A GROUP OF GRAPHIC DESIGNERS IN THE AREA TO ENHANCE THE RECOGNITION OF THIS PROFESSION IN THE THREE SOUTHERN BORDER PROVINCES
TEXT & IMAGE COURTESY OF SUBPER GRAPHIC
(For Thai, press here)
WHO
Subper Graphic, or SG, is a graphic design company.
WHAT
SG is a team of communication designers specializing in brand design, signage systems, event design, and visual communication including information graphics and illustrations.
house in Pattani old town illustration
WHEN
SG was formed by a group of graphic designers in the Pattani area with the intention of creating quality graphic designs and building a local graphic design community.
WHERE
The office is located in Pattani Province, in front of Teswiwat Market on Radee Road in Pattani’s old town quarter.
WHY
SG was established with the hope that our graphic design work would foster a creative atmosphere and enhance the visibility and recognition of the graphic design profession in the three southern border provinces.
key visual design for Pakk Taii Design Week 2023
logo & corporate identity design for Pakk Taii Design Week 2023
How do you define your own style of work?
We playfully define our style as ‘Cool & Communicative,’ meaning designs that are cool and modern while also maintaining clear and meaningful communication.
What inspires you and what principles do you apply to each project?
Our inspiration stems from engaging discussions and the exchange of perspectives with others. We believe in grounding our work in a diversity of opinions, harnessing the potential of teamwork, and exploring new possibilities.
Which project are you most proud of and why?
The graphic design for Pattani Decoded 2024 stands out because it allowed us to delve into our introspective perceptions of unfamiliar aspects within ourselves. The ordinary and mundane, which is often overlooked, served as the starting points for our exploration and discovery in design.
Which part of the process do you enjoy the most during work?
We find the most enjoyment in the presentation stage with clients, where we are able to appreciate the opportunity to showcase our designs and thrive on the insightful critiques and discussions that follow.
If you could invite any ‘creative’ for a coffee, who would it be and why?
Santi Lawrachawee, also known as Professor Tik, who is our mentor. Conversations with him always lead us to encounter new facets of ourselves.
logo design for Habitus Cafeteria