TEXT: SUTEE NAKARAKORNKUL
PHOTO: KETSIREE WONGWAN
(For Thai, press here)
art4d revisited AUBE for ‘(Vespa Primavera)RED, A Love for (RED),’ the reveal of (Vespa Primavera)RED. Powered by love, this model of Vespa scooter is a collaboration between Vespa and (RED) in the hope of helping, educating, and supporting the Global Fund’s anti-HIV campaign. The event featured some of Vespa’s iconic scooters and remarkable decorative space that’s definitely worth mentioning.
The decoration enlivened the venue with the “POWE(RED) by LOVE” theme with ‘red’ being the primary color that brought about a striking contrast to AUBE’s impeccable, white space. Massive white balloons with geographic patterns scattered around the central court, welcoming guests as soon as they set foot inside the event. Apart from their roles as decorative objects that called for Instagram snaps, the balloons’ shape and silhouette fused surprisingly well into the architectural masses and lines.
Other details of the decoration include the thoughtfully curated installation of the displayed objects. They accentuated light and shadow’s presence through dimensional interactions with various structural masses and openings, creating a series of appealing spaces that served as perfect backdrops for the guests to strike a pose. The display of scooters above eye level looked anything but awkward, partly because Vespa scooters’ unique shapes and lines correspond beautifully with the curved lines of the architecture. The decoration of the main space welcomed guests with the Afternoon Caffè Party concept that boasted art & deco design, reflecting the Vespa brand’s story and its long-existing connection and appeal to art lovers.