THE SCOPE LANGSUAN ADDRESSES LUXURY BEYOND THE TRADITIONAL SENSE WITH QUALITY OF SPACE, WORLD-CLASS AMENITIES, AND SERVICES, ENSURING A MEANINGFUL EXPERIENCE IN EVERY MINUTE OF LIFE
TEXT: JINTAWACH TASANAVITES
PHOTO COURTESY OF SCOPE LANGSUAN
(For Thai, press here)
It is common knowledge that the index of measuring a value of a high-end real estate project depends on several key factors such as location, value,material selection, provenance, or even brand reputation. Although, with the ever-changing modern living and lifestyles that are constantly changing, the flexibility and nature of contemporary lifestyles and work schedules have allowed us to be at home much more than ever and this has tremendously increased the time we spend and the interactions we have with our homes. The sudden growth in home utilization beyond being just a space for living now demands an adaptive solution to answer to new needs.
High-end developers are often confronted with the challenge to push the boundaries and opted for an innovative definition of what a luxury project should provide to its buyers. Undoubtedly, depending on materiality and materialism alone to justify the price of a luxury project are strongly questioned; luxury is rediscovering an immaterial dimension — time, quality space, and also meaningful experiences — an intangible quality can be as luxurious as an object and to meet the perfect balance between both realms can be considered supreme luxury. Having ownership of the city’s most prime and rare location as Langsuan which was a record-breaking price per sqm. back in 2017, together with its top quality material selection satisfies the conventional definitions of luxury, but it is also important to Scope Langsuan to address luxury beyond the traditional sense and offer to its client an experience of timeless and relevant living space through good design.
“Time is a luxury.” Forth Bagley, principal at KPF and design consultant of the Scope Langsuan boldly stated. “To the extent that architecture can provide, it should be a space where residents can recharge, think, and saves you time. I think we were very much aware of that when we were laying out the plans and programs of the building with the client.” Beyond the considerations of such a prestigious address location and consumer attention, especially for modern generations who prioritize work-life balance, is now focused on the complementary services that can ease the burden of daily chores and enhance their overall living experience to save their precious time. Scope Langsuan is becoming more than just another luxury residence, it subtly gives an impression of a luxury hotel with its 2,500 sqm. of world-class amenities and hospitality-level services to answer to all of those desires for a better quality of life and to ensure that its residents’ lives are as smooth as possible. These services include a hotel–standard concierge as well as a 24-hour valet and porter service to cater to every homeowner’s needs.
Also, much like a hotel experience, the design consultants paid extra attention to make sure that the sequences, as soon as you step into the property, are unique and private. The overall design elements, which are going to be elaborated in detail in the series, work together to create a sense of serenity to offer inhabitants a tranquil state of mind that can relieve the stresses from the outside world. “An owner of a residence at Scope Langsuan, hence, ‘The International Premium’ would have stayed of the nicest hotels around the world”, Forth tells art4d. “The expectations they have once they’ve experienced those spaces would also be elevated and they would expect those experiences to be in their home too.”
The co-dependent parallel relationships between high-end residential and hospitality design are undeniable. The appeal of being at home yet feeling a sense of retreat has become an enticing concept for urban residents with an increasingly busy life. As far as we can tell, the blurring lines of this experience are here to stay and the world-class team behind Scope Langsuan is well aware that this is a major direction they took into consideration when designing the space for the project to ensure that the experience that you get is one of a kind.
