THE STUDIO THAT EXPLORES THE UNIQUE IDENTITY OF EACH BRAND AND UTILIZES A COMBINATION OF INTERIOR DESIGN AND VISUAL MERCHANDISING METHODS TO CREATE DISTINCT FEATURES TAILORED TO CUSTOMERS

TEXT & IMAGE COURTESY OF PUN STUDIO

(For Thai, press here)

WHO

PUN Studio is a brand under PUN Create and Design Limited specializing in the design of public spaces by integrating techniques in interior design and visual merchandising. We cater our services to various brands seeking our expertise.

WHAT

PUN Studio provides a comprehensive range of design services, including shops, pop-ups, window displays, exhibitions & events, and styling. We function as a one-stop service, capturing brand requirements and magnifying their concepts to ensure they are memorable and impactful to all who encounter them. Our designs are not only aesthetically pleasing but also enhance functionality in limited spaces to meet the requirements of the brands.

WHEN

PUN Studio was founded under PUN Create and Design Limited in March 2023 by Phasin Banjong, who brought over a decade of experience in Visual Merchandising, Interior Design, and Window Display Design to establish the company.

WHERE

Our studio is located on the 7th floor of the 101 True Digital Park building.

WHY

If you are seeking to create a unique identity for your brand, distinguishable from others, and wish to communicate through a design that reflects its special characteristics to customers or users, PUN Studio is the studio for you. We excel at creating designs that bring your brand’s aspirations to life.

How would you describe your work?

Our style fully reflects the concept and identity of each brand, communicated through our unique, distinctive, and modern designs.

What is your inspiration and guiding principle for each creation?

The joy of seeing our designs positively affect a brand’s image and memorability is our greatest motivation. It’s incredibly gratifying to see people pause to admire or enter a space because of our designs. Our fundamental approach is to align our designs with client needs, marrying their vision with our creative execution while staying true to the concept.

What project are you most proud of?

We take pride in every project because we commit fully to delivering the very best for each brand.

Which stage of the design process do you like the most?

The favorite part is analyzing and interpreting each brand’s identity and concept—it’s during this phase that fresh ideas come to life, making the search for a brand’s identity in each project a unique challenge.

If you could invite a ‘creative’ to coffee, who would you invite and why?

I could choose to meet Simon Porte Jacquemus for coffee. I have always admired his fresh perspectives and the compelling way he communicates through his designs—they have never failed to amaze me.

instagram.com/punstudio.official