UNBOXING THE DESIGN OF THE NEW YEAR GIFT BASKET 2025 BY LINE THAILAND, CELEBRATES THE START OF 2025 WITH THE CONCEPT ‘ENRICH YOUR LIVING WITH WOW,’ OFFERING HUMOR AND JOY WITH THAI HEALTHY LIFESTYLE PRODUCTS IN NOVEL PACKAGING DESIGNS
PHOTO COURTESY OF LINE THAILAND
(For Thai, press here)
New Year gifting is a cherished tradition in Thailand, normally symbolized by the ubiquitous bright red cookie tin—whether perched on a table, nestled on a counter, or tucked into a corner of the home—gifted by relatives, friends, or colleagues to commemorate another festive season.
As we welcomed 2025, LINE Thailand reimagined this time-honored custom with its ‘Enrich Your Living with WOW’ New Year gift basket. This innovative concept playfully subverts expectations by replacing the conventional contents of everyday packaging with unexpectedly delightful alternatives.
Gone are the days when the iconic red cookie tin served merely as a container for sewing essentials after the last butter cookie disappeared. You might instead discover a rose-scented bath bomb from Saboo brand, transforming your ordinary bath into a blissful, spa-like moment. Beyond the element of surprise for the festive season, each item is thoughtfully selected for its health benefits and practical uses—perfectly aligned with the ‘Enrich Your Living with WOW’ ethos.
Traditional Thai Herbal Inhaler, Hong Thai
This creative endeavor extends to the packaging design of each item in the basket, drawing inspiration from well-loved, traditional Thai products. LINE Thailand ingeniously conceals innovative new products within familiar forms, for example:
Hong Thai Traditional Thai Herbal Inhaler, cleverly packaged as a chicken soup essence bottle and a mini snack canister, creating a delightful blend of nostalgia, novelty, and contemporary design.
Phutawan’s air freshener sticks and perfumes set the stage for relaxation on days off, featuring whimsical packaging that mimics iconic snacks and refreshing beverage boxes. The experience of using these items is akin to popping a straw into a juice box, perfectly infusing an element of fun.
Her Hyness face masks offer a premium skincare experience, ingeniously housed in boxes that echo the familiar red biscuit tin, delivering self-care with a touch of humor and joy.
Wax Valley’s scented candles, crafted from natural soy wax, are presented in jars resembling fruit jam containers, conjuring the sweet, warm essence of festive New Year celebrations with natural, eco-friendly, and richly aromas.
Face masks, Her Hyness
Scented candles, Wax Valley
All products are health-oriented, curated from a selection of fine Thai brands, representing a celebration of Thai craftsmanship. They are presented in a basket that, while simple, dazzles with vivid green, hinting at a year filled with vibrancy.
The 2025 New Year gift basket from LINE Thailand introduces a novel experience that is both accessible and engaging, appealing to designers and the general public alike. This project beautifully marries creativity with tradition, offering a fresh take that might initially and slightly disappoint those expecting their yearly butter cookies but ultimately delivers delight and laughter during the unboxing process.
This New Year gift basket is a part of the LINE for Business Partnership Program, given to LINE for Business’s key business partners.