TEXT: SARUNKORN ARTHAN
PHOTO COURTESY OF THE PHOTOGRAPHER

(For Thai, press here) 

If you were to pick one object that best represents who you are, what would it be? Your everyday glasses? A favorite book? Perhaps the pocket inhaler you never leave home without? Each choice offers a fun yet revealing challenge, balancing personal reflection with creative expression. But what if that object were your bag? How might it speak for you? 

art4d x FREITAG come join forces for a special photography campaign titled ‘FREITAG and My Identity,’ inviting people from all walks of life to express who they are through their trusted FREITAG companion. 

Among the many submissions, one stood out for its quiet strength and emotional resonance: Carrying Everything, Everywhere by Malinee Mendonca, a #FULLTIMEMOTHER whose photograph beautifully captures not only an aesthetic sensibility but also the profound, everyday poetry of motherhood. 

Other participants, too, revealed striking interpretations of identity, from #ARCHITECT and #SHOPKEEPER to #INTERIORARCHITECT and #VETERINARIAN. Some brought together animals, people, and objects in delightfully unexpected ways, creating scenes that both charm and disarm. 

In the end, no award or recognition can define or diminish one’s individuality— because being yourself is the most precious gift in every moment of life. To be yourself is to love yourself, and through that self-love, to share that love with others. 

“If you can’t love yourself, how the hell you gonna love somebody else?” – RuPaul

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Malinee Mendonca
Occupation: Full-time Mother
Title of the Photo: Carrying Everything, Everywhere 

No matter how near or far, this FREITAG bag is my go-to companion — tough, durable, and easy to carry, whether over the shoulder or as a backpack.

Teechalit Chularat
Occupation: Architect
Title of the Photo: Art Play Work 

Beyond being functional and eco-conscious, FREITAG celebrates the art of composition through pattern and color. Its playfulness inspires me every time I use it. This photo reflects my true self; someone who loves art, photography, and carrying tools that make creative work easy, just like FREITAG’s own philosophy.

Phachara Lertphadungtham
Occupation: Interior Architect, Branding, and AI Experience Strategist
Title of the Photo: Title of the Photo: Layers in 3D

FREITAG, one of my life’s (p)layers (not just layers), still takes center stage.

Thanaphat Kongwongwilai
Occupation: Footwear Seller
Title of the Photo: Be Yourself

Whatever the color, it never clashes, as long as it’s your own.

Grish Chengsuebsant
Occupation: Entrepreneur
Title of the Photo: The Business Man

“I came here to drop some money, droppin’ all my money 💴”

Nimitporn Tanwan
Occupation: Business Owner
Title of the Photo: All in One

The idea came from my F302 ROY, a large, beloved FREITAG bag that fits everything I need. Wherever I travel, one bag is all it takes.

Rattapong Angkasith
Occupation: Architect / Lecturer
Title of the Photo: Stillness in Transit

Amid the sounds, smells, and movements of the busy market, I stand still for a brief moment. The world keeps moving, yet I feel calm inside. This moment captures a quiet pause, a stillness within the everyday chaos.

Methawin Sawaikoetsiri
Occupation: Veterinarian
Title of the Photo: FAI-THAK / FREITAG

Whether you read it as FAI-THAK, a playful twist on kwai (buffalo), or as FREITAG, what matters is sharing the same love for recycling and a more livable world.

Phongsakorn Langkakad
Occupation: Photographer
Title of the Photo: Art in 360 

Since art exists everywhere, I wanted to bring out as much of it as possible. Starting from my black-and-white F40, which already carried its own artistic character, I wanted the clothes I wore to harmonize with the bag slung at my side. 

And that’s where the idea began. I sprayed black paint onto a white shirt, used paper cutouts in oval shapes to mask certain areas, and created an image that connects visually with the bag. Then I flicked small drops of color onto the surface and considered extending the design onto the back strap to complete the composition, turning it into a new kind of wearable artwork that wraps around the body in a full 360 degrees. 

Each piece is unique: one bag to one shirt. When worn, the whole artwork comes together and can be carried anywhere you go.

Rang Ainpan
Occupation: Architect
Title of the Photo: The Architect’s Canvas

An architect and FREITAG is a perfect union of endurance and sustainable creativity. Amid the battlefield of architectural life, where blueprints scatter across the floor alongside tools and instruments of the trade, my recycled tarp FREITAG bag rests on my shoulder as a steadfast companion. It is more than just a bag. It embodies resilience, individuality, and sustainability. This image reflects who I am and how I work: creating things that endure, that stand against challenges, and that merge seamlessly with FREITAG’s spirit of thoughtful, lasting design.