Wired Magazine DRAWING INSPIRATION FROM SPACES, FURNITURE, AND EVERYDAY LIFE, ‘BLOODY HELL BIG HEAD’ CONVEYS THE THOUGHT PROCESS, WORKFLOW, AND PERSPECTIVE THAT MAKES ILLUSTRATION A VITAL LANGUAGE OF COMMUNICATION
TEXT: BLOODY HELL BIG HEAD
PHOTO & IMAGE COURTESY OF BLOODY HELL BIG HEAD EXCEPT AS NOTED
(For Thai, press here)
WHO
Thanawat Sakdawisarak. I work under the pen name Bloody Hell Big Head, and I’m an illustrator.
Wired Magazine
WHAT
I currently work as an illustrator, balancing my own side projects with commissioned work for clients such as Central Pattana, The Origin, Prada, NORSE Republics, MBK, Mercedes-Benz, Siam Spirits and Wine, as well as several international clients.
Prada 2026 Line Sticker
Tuk Tuk Cheers
WHEN
I have loved reading manga since childhood, and I started out by trying to draw characters and stories I liked. After graduating, I worked as a graphic designer. It was only later that I realized illustration could be a professional field of its own, so I kept experimenting and gradually arrived at the practice I have today.
Nike Thailand
WHERE
Most of the time, I like looking at work or gathering references related to spaces and furniture. Since much of my work is filled with small, detailed objects, I am always exploring these things. More recently, I have wanted to practice simplifying objects, which led me to become especially interested in Cubism. I see it as a kind of graphic approach, so I have been studying how it can be applied to create something new.
You and the garden_Sleep tight
Tabi & Wine
WHY
Honestly, I simply like drawing, and I believe that drawing can be part of the design process. We come in to help solve problems for brands or clients. In the case of editorial work, our role is to visualize an idea, or to help readers and viewers understand the context they are about to encounter more easily. Drawing can become a way of supporting and shaping the narrative.
This Point of View
Portrait of the sun
How do you define your own style of work?
I would define it as graphic in nature. Most of the work I make is quite flat and begins with simple forms, often geometric shapes, which I then use as the basis for the image.
someone else's room
Doors
What inspires you and what principles do you apply to each project?
My inspirations tend to shift depending on the period I am in, but one thing I have always been drawn to is spatial environments. Whenever I go somewhere, I try to take photos and keep them as references. I also save interesting furniture pieces whenever I come across them. Sometimes ideas come to me when I am out running. I feel that sitting in front of a computer and forcing myself to work does not always lead to the best results.
Central Khonkaen
Oasis Pattanakarn 30 | Photo: Each Agency
Oasis Pattanakarn 30
Which project are you most proud of and why?
At the moment, there are several projects I am particularly proud of.
The first is Central Khon Kaen. I really liked the result, largely because the client gave me freedom and was receptive to what I wanted to communicate, so the work was able to develop to its full potential.
The second is Lotus Oasis Pattanakarn 30. I enjoyed this project as well, and it was really exciting to see my work take shape as a sculpture.
Norse Republics
Norse Republics
The third is NORSE Republics, which is personally one of my favorite projects. I have always liked drawing small details, furniture, and spaces, so I was very happy when the brand approached me. It felt like a project that was very aligned with my interests and identity.
The Guisachan
The fourth is The Guisachan. This was also a project I enjoyed. It involved IP and character work, and I had to build narratives through the drawings. The challenge was that some of the briefs asked me to draw things I probably would never have thought of drawing in my personal work. In that sense, the project also helped me grow as an illustrator.
The Guisachan
Which part of the process do you enjoy the most during work?
These days, I enjoy going for a run after finishing work. It helps me refresh myself after a working day, clears my head, and makes me feel more energized.
The Guisachan
If you could invite any ‘creative’ for a coffee, who would it be and why?
I think meeting fellow designers, or people working in fields close to mine, is always interesting because everyone has their own individual perspective. If possible, I would like to meet as many people as I can. It would be a good opportunity to exchange thoughts, experiences and ideas.
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