TIDA AWARDS 2019
BEST OF RETAIL DESIGN
TRIMODE STUDIO
PHOTO COURTESY OF TRIMODE STUDIO
(For Thai, press here)
TRIMODE STUDIO is assigned to create a physical shopping experience for the followers of O&B or OTHER&BOOKS, a shoe brand whose online store has seen a significant amount of successful growth over the years.
The brand’s first flagship store emphasizes OTHER&BOOKS’ image of shoes for working women and female urbanites who possess both the sweetness and strength of a female boss. The design team introduces the ‘Blooming Postal’ concept to the interior design, materialized into decorative elements such as the arch floral entrance that changes every three months to keep the shop’s refreshing look, also referencing women’s love for and frequent change of shoes.
The term postal is used to emphasize the shop’s role as a physical space that connects to the brand’s online store. The space serves as a pick-up, return and after sale station filled and operated by human contacts.
The inside of the shop houses a layer of arches, which physically correspond with the floral arch at the front, creating an exuberant vibe and modern feel. The first zone acts as the shop’s terrace with visual access to the second zone where the cashier counter and display shelves are located. The third zone is the signature display situated at the furthest end of the shop, designed into a circular shelf that showcases OTHER&BOOKS’ signature ballet shoes in 50 different colors.