Lens/Filter of Thai School Uniforms PHOTO COURTESY OF THE STUDIO APOLLO
(For Thai, press here)
WHO
The Studio Apollo, founded by Paul Theeratuch Thammatuch–Aree and O Chisanapong Tanateerasawat. We have been good friends since college and know each other’s style of working well. By the odds, we both have always planned to ask another to start a design studio together without ever mentioning it to each other. Eventually, we then found out about the mutual intention and ended up being partners. We mutually respect each other’s choices and opinions when it comes to designing, which gives us rooms for open and constructive discussions.
WHAT
A graphic design studio that specializes in visual identity design, brand strategy, and interactive media design.
WHERE
Paul is currently pursuing a Master’s degree in London, so we are working remotely through conference calls and texts. Therefore, The Studio Apollo is not about the place; but the people.
WHEN
Early 2021
WHY
The people are the exact reason why we started. We are passionate about design, and we care about society, especially designers and the design industry. We want to promote the visual culture and cultivate talents to create new possibilities and elevate the graphic design industry.
HOW WOULD YOU DEFINE CREATIVITY?
Creativity is a form of freedom and expression that gives us the urge to explore; and is a process that allows us to push through limitations and possibilities. Creativity gives us excitement and courage. It always presents to us an opportunity of entering an unknown area within the design world.
DESCRIBE YOUR PRACTICE IN THREE WORDS.
Community | Engagement | Identity
WHERE DO YOU GO, OR WHAT DO YOU DO WHEN YOU GET STUCK ON A PROJECT?
When we get stuck on a project, we often find activities to refresh our minds; brewing coffee and cooking, for example. These activities are very therapeutic, and the process is quite similar to designing: preparation of ingredients, choosing the right recipe, the actual cooking and the aesthetical plating.
WHAT PROJECT ARE YOU MOST PROUD OF?
We have to mention that the Thai School Uniform Lens/Filter creates conversations and discussions throughout the society but the Puleun Cafe visual identity design is the one we are most proud of. We approached this project from the ground up. We engaged each step and iteration critically from concept to final touch by experimenting with new tools throughout the project.
IF YOU COULD INVITE ANY CREATIVE OUT FOR COFFEE, WHO WOULD YOU CHOOSE AND WHY?
Zach Lieberman. We would like to discuss his point of view on his processes, critical position, challenging limitations and association of coding and graphic communication.