SCOPE’ INVITES ANDREA MONGIA, A LEADING ITALIAN ILLUSTRATOR, TO COLLABORATIVELY PRESENT A STORY OF SPECTACULAR LIVING EXPERIENCE IN THE LATEST VIDEO CAMPAIGN – ‘LIFE AT ITS FINEST’
TEXT: KITA THAPANAPHANNITIKUL
PHOTO COURTESY OF SCOPE
(For Thai, press here)
Let’s try closing our eyes and imagining our ideal living space. Many of you have presumably imagined an array of physical elements; of colors, materials, and spatial configurations. Underlying the substance of things, nonetheless, are the ‘senses’ imprinted in a space. Such senses can be mundane experiences you have while lounging in a room or your mood while watching a dreary landscape. These encounters reveal how we would like to spend our time in a certain environment.
One of the greatest challenges for real estate developers has always been communicating a captivating narrative that satisfies potential users. Despite this, SCOPE Company Limited is steadfast in its mission to deviate from the norms of residential space construction. Their projects, such as ‘SCOPE Langsuan’ and ‘SCOPE Promsri,’ are evidence of a magnificent fusion of timeless beauty and living experiences, in which even the slightest elements are never overlooked. When the right opportunity arrives, Scope Company Limited and renowned illustrator Andrea Mongia transform their visions, imagination, and story of life and dwelling into an intriguing work of art under the concept, ‘Life at its Finest.’
Andrea Mongia
Andrea Mongia is an Italian illustrator and among the rising artists to watch from Europe. His simplistic yet idiosyncratic flat illustration is a depiction of mundane but relatable tales of daily existence. Andrea, whose works have appeared in publications such as The Wall Street Journal, Architectural Digest, Forbes, and The New Yorker, among others, was named to Forbes’ 30 Under 30 list in Art and Culture in 2019.
For this special campaign, Andrea’s work does not convey the spatial aspect of one’s living experience but puts an emphasis on illustrating the sense and sensibility of life through a video piece, which portrays daily routines, with the hotel-like services and facilities and the lifestyle one can adopt from the offered living experiences. ‘Life at its Finest’ refers to the state of being able to relish every aspect and detail of daily life to the fullest. The uniqueness of a living experience, in my opinion, resides in all the incidental nuances. I believe that individuals can enjoy happiness, convenience, and comfort not only on special occasions but also on a daily basis. These things give each day greater significance. Jazz music’s presence in the campaign is also intended to portray the easy delight and comfort that is a result of complex, thoughtful ideation and attention to detail. It wonderfully encapsulates SCOPE’s design philosophy and service.”
Watch Andrea Mongia’s “Life at its Finest,” on the video below.
The premise Andrea Mongia presents in his work captures the residential developments that SCOPE has been developing and offering its residents. Beyond space, design, and location, are ’emotions,’ which exist as the most important aspect of one’s living experience.
For further news and updates, please visit
Official Website: Scopecollection.com
FB: SCOPE COLLECTION
IG: Scopecollection