MATERIAL SELECTION CAN BE CHALLENGING FOR DESIGNERS. OFTEN INFORMATION CAN BE OVERWHELMING AND UNNECESSARILY COMPLEX AND MANY PREFER TO STICK TO WHAT THEY KNOW RATHER THAN FEEL THAT THEY CAN EXPLORE ALTERNATIVES WITH CONFIDENCE. AMERICAN HARDWOOD EXPORT COUNCIL IS ONE ORGANISATION THAT OFFERS INSPIRATION, ADVICE AND SUPPORT TO DESIGNERS AROUND THE WORLD TO HELP THEM SELECT A MATERIAL THAT IS TRULY FIT FOR PURPOSE

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