IN ORDER TO REACH THE INTERNATIONAL STANDARDS, YONGYUTT CHAIPROMPRASITH, CEO OF SCOPE CO., LTD. COLLABORATES WITH KOHN PEDERSEN FOX (KPF) AND THOMAS-JUUL HANSEN IN DESIGNING SCOPE LANGSUAN
TEXT: JINTAWACH TASANAVITES
PHOTO: KETSIREE WONGWAN EXCEPT AS NOTED
(For Thai, press here)
Most people’s goal in life is to live a luxurious life but what exactly is luxury? Luxury as a concept has always seemed inherently rooted in materialism. Over the centuries of living space design, luxury has been precious, rare, innovative, opulently extravagant, or even starkly minimalist. No matter what, luxury has always involved the owning of beautiful, often superfluous, things. However, it is seen recently that the perspective to luxury designs, especially in the space for living, has slowly but gradually changed in the past centuries. Referring richness solely on expensive items can be seen as a predated idea of luxury. There is a movement away from the human desire for excess necessities and opulence towards the term ‘luxury essentialism’. This modern take on luxury has stripped down its heavy emphasis on materialism to giving more focus on the immaterial and satisfying the essentials and functionalities to living a fulfilled human life, with aim of achieving physical and mental wellness to be its priority instead. It would be naive to think that the desire for materialism is ending, of course, it isn’t, but there is a growing sense in this generation for balance and prioritization. There’s a shift from viewing luxury from just visual and high-priced tags to surrounding oneself in carefully tailored craftsmanships and design that serves a specific purpose to every aspect of human activities. This core essence is the vision and idea behind SCOPE Langsuan.
Yongyutt Chaipromprasith
Despite the over-flowing supplies of condominiums and apartments in Bangkok, among this highly competitive market catering to all parts of the economy, there’s still a gap of apposite quality that seems to be missing and SCOPE Langsuan aims to be one of the first projects to ever fill that gap. The visionary behind SCOPE Langsuan, Mr. Yongyutt Chaipromprasith, CEO of SCOPE Co., Ltd, said, “We crafted this project for potential homeowners that share with us the definition of ‘luxury’ and giving attention to living space is of great significance to them among all other aspects of their life that they want to invest in. They have seen a lot and they have diverse experiences. I believe that for them, living in a carefully crafted home is the key fundamental of life. We coined the term ‘The International Premium’ to specify this group of owners.” This statement holds to the age of globalization where people’s access to the endless flow of information has shaped their standards to be somewhat ‘internationalized’. Before making purchases nowadays, most people would dive deep online to make sure they have a complete grasp of what they are going to buy to make sure they truly understand what is considered finest. They are not comparing what they’re buying with just the products in their countries but to the whole world. And most of the time, these people’s craving for knowledge and experiences often lead them to all parts of the world to have a hands-on appreciation of what they are investing in. As such, ‘The International Premium’ is a new luxury segment that offers a global standard between the balance of quality, rationale, functions, convenience, and aesthetic experience that can fulfill the practical and emotional needs of these homeowners.
Thomas Juul-Hansen
And of course, living is and will always be about the location, and Langsuan is the perfect location to complete this vision. Langsuan remains one of the most expensive residential locations not just because it is at the center of Bangkok city where every activity and amenity is not only conveniently connected and easily accessible but also because it is a rare location where a sense of peace and tranquility can be offered, despite being in the highly congested inner part of town, that can serves to each homeowner’s emotional wellbeing. Most importantly, SCOPE Langsuan sits on one of the very few freehold properties that are considered highly sought-after and scarce in this specific area with its front door only 140 meters away from the city’s public metro line.
Thomas Juul-Hansen
“With this distinctively wonderful piece of land, we wanted to make a truly iconic building to be at a global stage.”, Mr. Yongyutt stated. “To do so, we need an international team that can complete our vision and that’s the reason why I chose to work with Kohn Pedersen Fox (KPF) and Thomas-Juul Hansen.” KPF sits as this project’s architectural design consultant and is one of the world’s most admired architectural design firms known for city-defining landmarks and innovative design seen all over the Western and most recently, Eastern cityscape. Together with Thomas Juul-Hansen, a renowned interior designer known for his understated style of luxury design who is behind some of the most inspired luxury interiors and apartments worldwide such as the ONE57-building which has the highest selling price of an apartment in New York. With the ambitious vision paired with a team of specialized experts, SCOPE Langsuan is setting itself up to be an exciting luxury architectural addition, not just in Thailand, but at a worldwide scale.
HUDSON YARDS New York © Connie Zhou
