WHO
Founded in 2014 by Joanne Chew and based in Kuala Lumpur, Fictionist Studio is a multi-disciplinary creative outfit, specializing in all platforms that involve the birth of an idea.

WHAT
Since 2014, we have been crafting stories for brands, designing books, identities, websites and exhibitions, making cultural observations and writing about them as well as partaking in artistically driven endeavors. In mid-2017, we started F—SERIES, an experimental platform that allows us to have a voice about certain matters and to champion the idea of designer as author.

WHEN
2014 – present

WHERE
Kuala Lumpur, Malaysia

WHY
I voted for the first time during the 2013 Malaysian elections. The very act of exercising my democratic right somehow triggered me to move back to Malaysia (I have been working in other countries before then) and I thought to myself that perhaps it was time to contribute back to my own country, even if it’s just a beautifully business card. 5 years on, we’ve designed more than just business cards and I hope that in a way, be it small or big, we’ve woven ourselves into the ever-growing creative fabric in Malaysia.

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