ICONSIAM STUNS AT ASIA PACIFIC AWARDS: SWEEPS UP FOUR OF 12 FIRST PRIZES AT INTERNATIONAL COUNCIL OF SHOPPING CENTERS’ ASIA PACIFIC AWARDS PROGRAMME
(For Thai, press here)
It has been almost a year since the arrival of ICONSIAM has changed the lifestyle of inhabitants of the Thonburi area. With this riverside destination, the folks of Thonburi do not need to commute across the river to the inner city for a quality hangout space while the imminent completion of the Golden Line skytrain is also expected to change the face of the Klong San neighborhood from what it used to be. Recently, ICONSIAM took home four out of twelve First Prizes (12 categories) of Asia Pacific Awards hosted by International Council of Shopping Centers (ICSC) in Singapore. The win grants ICONSIAM as the project with highest number of first prize awards for any new development in the history of the awards program.
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The first of the four prizes, Best New Development, is awarded for the project’s 750,000 square-meter functional space that celebrates the country’s local art and culture. The program brings together works of Contemporary art by internationally recognized Thai artists, cultural wisdoms and Thai identity that are integrated as a part of the project’s functional spaces, turning ICONSIAM into the destination that attracts both Thai people and travellers from all around the world.
The next category is Best Support to Business awarded for ICONSIAM’s ‘SookSiam’ concept. “It is a platform that brings together products and services from hundreds of small entrepreneurs from across Thailand’s 77 provinces. We support these local business operators with merchandising and marketing ideas to help them to penetrate international markets,” said Mr. Chayapong Naviroj, Chief Executive Officer of SookSiam
While each and every local wisdom and cultural heritage has its own uniqueness, appeal and strength, they are undeniably a language that needs to be digested, translated and thoughtfully curated in the designated parts of the program as something that both local and international users can understand. Having recognized such values, ICONSIAM interprets these local wisdoms and cultures into ‘SookSiam’, creating a miniature version of Thailand on its G floor, garnering interests among those who have experienced the space as well as prospective visitors.
Best Grand Opening and Best Public Relations are the other two awards ICONSIAM brought home at this year’s award. The interesting records that come with the awards is that the opening program has generated over THB 900 millions-worth of coverage around the world and was attended by more than 1,000 local and international reporters. “We are pursuing innovative marketing strategies that give us new ways of creating emotional engagement with our stakeholders and also make them into champions of the ideas that ICONSIAM represents,” Ms. Mayuree Chaipromprasith, Senior Vice President – Marketing, Siam Piwat Co., Ltd., told art4d.
Mrs. Chadatip Chutrakul, Director of ICONSIAM Co., Ltd. and CEO of joint venture partner Siam Piwat Co., Ltd. “”We take great pride in our role to help Thailand achieve recognition and respect on the world stage. These prestigious awards do not only help bring Thailand’s reputation to be even more internationally recognized, but they are also the symbol of Thai people’s pride. They manifest the immense potential and creativity of Thailand and its people in the eyes of the entire world.” This success is only the beginning for ICONSIAM, with many more surprises to be expected in the future from this monumental riverside project.