AP THAILAND’S PROJECT IN THE CENTRAL CHAROEN KRUNG AREA OFFERS A ‘LUXURY GATED COMMUNITY’ CONCEPT THAT CATERS THE VARYING NEEDS OF MULTIPLE GENERATIONS, WITH A SHARED FOCUS ON ‘FREEDOM AND SECURITY’
RHYTHM CHAROENKRUNG PAVILLION
Category: ADVERTORIAL
LIXIL EXPERIENCE CENTER
LIXIL Experience Center entrance with GROHE AquaSymphony
RECENTLY LAUNCHED BY LIXIL THAILAND, LIXIL EXPERIENCE CENTER, BANGKOK IS A PREMIUM QUALITY SANITARY SHOWROOM OFFERING A SUPERLATIVE MULTI-SENSORIAL EXPERIENCE BY ALLOWING THE CUSTOMERS TO INTUITIVELY PROJECT HOW THEIR LIVING SPACES WOULD LOOK WHEN USING THE PRODUCTS
TEXT: PRATCHAYAPOL LERTWICHA
PHOTO COURTESY OF LIXIL (THAILAND) EXCEPT AS NOTED
(For Thai, press here)
In November of 2022, LIXIL Thailand, the pioneering water and housing products, launched LIXIL Experience Center, Bangkok. The space offers superlative experiences by premium quality sanitary ware brands under LIXIL, namely GROHE, American Standard and INAX. Situated in All Seasons Place building on Wireless Road of Bangkok’s city center, the project has Antoine Besseyre des Horts, Leader (VP), LIXIL Global Design, Asia, supervising the entire design of the showroom.
Antoine Besseyre des Horts, Leader (VP), LIXIL Global Design, Asia | Photo: Ketsiree Wongwan
“While online shopping is gaining popularity, physical places offer the opportunity for experiencing the products in person, and allows the customers to intuitively project how their living spaces would look like when using the products,” Antoine Besseyre des Horts reveals the significance of LIXIL Experience Center in the era of online shopping.
The LIXIL Experience Center is divided into different zones to showcase products of the featured brands. Each of the three zones are designed to encapsulate each brand’s the distinctive character. While each zone is designed to have different details, every part of the display showroom is linked together with the shared purpose of introducing sanitary ware and kitchen fitting innovations that help people envision their dream homes and living spaces.
GROHE Zone
“LIXIL is made of multiple individual brands that have different value propositions and positioning. For the design of each sections, we apply each brands’ signature elements to echo the brand’s distinctive identity. Then we consolidate the brands together with their shared promises of ‘making a better home a reality for everyone everywhere,’” said Antoine.
From the entrance hall, visitors are greeted with the exhibition space by GROHE, the brand known for state-of-the-art technologies for superlative and unique water experiences.
The highlight of the GROHE Zone of the GROHE SPA, which simulates the ultimate comfort and peacefulness that are akin to that of an upscale spa facility. The area is filled with the scented aroma of ‘AQUA Therapy,’ a special essential oil specifically created for GROHE SPA. The highlights of the zone include GROHE AquaSymphony, the innovative shower that offers six sprays and customizable song playlists and lighting and the GROHE faucet with ICON 3D technology or the three-dimensional metal printing technique. The surface polishing is done by hand, intricately crafting the faucet’s streamlined and unique form.
GROHE Icon 3D
GROHE SPA “The Five Senses Wall”
The fascination from the products in the GROHE zone still lingers as the program leads visitors into INAX Zone. INAX is known for its application of Japan’s water culture into sanitary ware innovations. This particular zone stands out for its soft and delicate ambiance, in line with the character of INAX’s products, which boast curved and smooth lines. The INAX Zone proposes the ‘Curated by LIXIL Design Bathroom Solutions’ concept, presenting products under the INAX brand and GROHE’s fitting equipment to showcase a fun mix and match of sanitary products from different brands.
Curated by LIXIL Design Bathroom Solutions
Located at the furthest of LIXIL Experience Center is the American Standard Zone featuring products that are known for functional convenience, friendly and accessible designs and innovations such as sanitary ware items for the elderly and other health-oriented innovations. The American Standard Zone also exhibits the brand’s ACACIA SUPASLEEK and Signature Collection whose modern and stylish designs interestingly bring a new and fresher image to the American Standard brand.
American Standard Zone
ACACIA SUPASLEEK and Signature Collection
“In this experience center, the customers will enjoy a multi-sensorial experience such as scents and sounds that were curated to enhance the spaces and live displays showing water in its many forms and our latest technologies. The bathroom vignettes were designed to reflect the latest trends identified by our teams in terms of colors, materials and finishes. Then we offer a digital experience with LIXIL CustoMy Space that allows customers to visualize the bathroom view in 360° to suits their needs and aspirations. The customers also have the ability to see more products’ details and save them in the wish list by scanning the QR CODE adjoining to the products,” Antoine sums up the ideas behind the design of the LIXIL Experience Center.
To personally experience the LIXIL Experience Center, Bangkok, make an online appointment for a visit at https://lixilshowroom-th.youcanbook.me/. For those who cannot make it to the LIXIL Experience Center, the online showroom is now available at https://virtualshowroom.lixil.com/th.
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