Category: MAGAZINE

ROUTINE STUDIO

ธันวาคม 2, 2020
by Ketsiree Wongwan

PHOTO COURTESY OF ROUTINE STUDIO

WHO
Routine

WHAT
A very small graphic design studio founded by Pakpoom Lamoonpan

Tropical Malady: The book. Original Screenplay by Apichatpong Weerasethakul

WHEN
2018

WHERE
Bangkok, Thailand


WHY
After I came back from Japan, I started to setting up a small routine to design things.

HOW WOULD YOU DEFINE CREATIVITY?
The human instinct to find anything that helps you fix the problem or make things better.

ARTIST WHO FELL IN LOVE WITH BOOKS, Cover Design

DESCRIBE YOUR PRACTICE IN THREE WORDS.
Positive, simple and not too logical

WHERE DO YOU GO, OR WHAT DO YOU DO WHEN YOU GET STUCK ON A PROJECT
Find some nearby stray cat to play with, watch a movies or play the PlayStation games.

WHAT PROJECT ARE YOU MOST PROUD OF?
Maybe the Bangkok Art & Culture Centre (BACC) logo, which I had won the competition 15 years ago. It’s so bad anyway (haha) but I don’t want to amend it. I just keep letting it as a personal history. Luckily someone helped to improve it right now. (Mr. Santi Lawrachawee)

CHAROEN KRUNG STORY On-site Illustration for Bangkok Design Week

IF YOU COULD INVITE ANY CREATIVE OUT FOR COFFEE, WHO WOULD YOU CHOOSE AND WHY?
This is really tough questions to answer, Mike Mills? He seems nice and I love his works. He has a good balance in everything he did, whether a movies or graphic works.

routine.studio
fb.com/RoutineBKK

PRIVATE SCALE

พฤศจิกายน 24, 2020
by Ketsiree Wongwan

PHOTO COURTESY OF PRIVATE SCALE

WHO
Private scale

WHAT
Interior Design Studio

Ippudo Ramen Central Rama III
WHEN
In the mid of 2016

WHERE
After COVID-19 crisis, we moved our studio outside Bangkok and then started working from home.

CAFÉ AMAZON SINGAPORE – JEWEL CHANGI AIRPORT

WHY
Before we opened our office (around the beginning of 2015), many customers, especially restaurants, continuously assigned important projects to us. In 2016, we thought it was a good time to improve the customer care system to be more systematic in the form of a formal design company under the name “PRIVATE SCALE”.

HOW WOULD YOU DEFINE CREATIVITY?
We deem that we are just a storyteller who tells stories of an owner to become a design by using simple language and communicates it to people so that they can sense and perceive the stories under space – material – shade and shadow. And in our view, storytelling is the heart of interior design.

CHALERMNIT ART DE MAISON

DESCRIBE YOUR PRACTICE IN THREE WORDS.
We are the specific design office. We adhere to and comply with the code of conduct, that is, “DELIVER ON TIME”, persistently.

WHERE DO YOU GO, OR WHAT DO YOU DO WHEN YOU GET STUCK ON A PROJECT
When we get a stuck during a project, we don’t go anywhere. We can enjoy and have fun at work in the same place.

If we encounter a design problem, we just “stop working and relax” for a while because we know our brains need that.

CHONGJAROEN SUAN PLERN

WHAT PROJECT ARE YOU MOST PROUD OF?
Pardon me… this question it is hard to specify a particular work because each and every work makes us proud in a different context. However, I would like to answer that I am very proud of my career as an INTERIOR.

Because designing with storytelling is something so exciting – interesting and makes us have fun every day.

THE 3SIS HOTEL CHIANGMAI

IF YOU COULD INVITE ANY CREATIVE OUT FOR COFFEE, WHO WOULD YOU CHOOSE AND WHY?
I wish to enjoy a cup of coffee together with Robert J. Lang, to talk to him and imbue with passion about his Semi-Physics Origami in a quite café all day.

fb.com/PrivateScale