AN EXHIBITION BY PINK BLUE BLACK & ORANGE (PBB&O) SHOWCASES 25 CRUCIAL ‘MATTERS’ FOR GRAPHIC DESIGNERS TO SUCCEED, AND OFFERS A BRIEF OVERVIEW OF THE THAI GRAPHIC DESIGN INDUSTRY OVER THE PAST 25 YEARS
WHAT DOES MATTER?
Category: UPDATE
CENTRAL RAMINDRA
A SHOPPING MALL THAT CENTRAL PATTANA RENOVATES WITH THE CONCEPT OF ‘EVERYDAY GOOD VIBES’ TO PROVIDE A PLACE WHERE PEOPLE CAN VISIT EVERY DAY AND FEEL COMPLETELY AT EASE
MARINA ABRAMOVIC – “HISTORY OF LONG DURATIONAL WORK AND MAI”
A LEGENDARY PERFORMANCE ARTIST, MARINA ABRAMOVIC, DOVES DEEP INTO THE INTENSE HISTORY OF HER CAREER IN PERFORMANCE ART WHICH MIGHT PROVIDE A DEEPER UNDERSTANDING OF WHAT PERFORMANCE ART TRULY IS IN HER RECENT LECTURE IN BANGKOK
LIXIL EXPERIENCE CENTER
LIXIL Experience Center entrance with GROHE AquaSymphony
RECENTLY LAUNCHED BY LIXIL THAILAND, LIXIL EXPERIENCE CENTER, BANGKOK IS A PREMIUM QUALITY SANITARY SHOWROOM OFFERING A SUPERLATIVE MULTI-SENSORIAL EXPERIENCE BY ALLOWING THE CUSTOMERS TO INTUITIVELY PROJECT HOW THEIR LIVING SPACES WOULD LOOK WHEN USING THE PRODUCTS
TEXT: PRATCHAYAPOL LERTWICHA
PHOTO COURTESY OF LIXIL (THAILAND) EXCEPT AS NOTED
(For Thai, press here)
In November of 2022, LIXIL Thailand, the pioneering water and housing products, launched LIXIL Experience Center, Bangkok. The space offers superlative experiences by premium quality sanitary ware brands under LIXIL, namely GROHE, American Standard and INAX. Situated in All Seasons Place building on Wireless Road of Bangkok’s city center, the project has Antoine Besseyre des Horts, Leader (VP), LIXIL Global Design, Asia, supervising the entire design of the showroom.
Antoine Besseyre des Horts, Leader (VP), LIXIL Global Design, Asia | Photo: Ketsiree Wongwan
“While online shopping is gaining popularity, physical places offer the opportunity for experiencing the products in person, and allows the customers to intuitively project how their living spaces would look like when using the products,” Antoine Besseyre des Horts reveals the significance of LIXIL Experience Center in the era of online shopping.
The LIXIL Experience Center is divided into different zones to showcase products of the featured brands. Each of the three zones are designed to encapsulate each brand’s the distinctive character. While each zone is designed to have different details, every part of the display showroom is linked together with the shared purpose of introducing sanitary ware and kitchen fitting innovations that help people envision their dream homes and living spaces.
GROHE Zone
“LIXIL is made of multiple individual brands that have different value propositions and positioning. For the design of each sections, we apply each brands’ signature elements to echo the brand’s distinctive identity. Then we consolidate the brands together with their shared promises of ‘making a better home a reality for everyone everywhere,’” said Antoine.
From the entrance hall, visitors are greeted with the exhibition space by GROHE, the brand known for state-of-the-art technologies for superlative and unique water experiences.
The highlight of the GROHE Zone of the GROHE SPA, which simulates the ultimate comfort and peacefulness that are akin to that of an upscale spa facility. The area is filled with the scented aroma of ‘AQUA Therapy,’ a special essential oil specifically created for GROHE SPA. The highlights of the zone include GROHE AquaSymphony, the innovative shower that offers six sprays and customizable song playlists and lighting and the GROHE faucet with ICON 3D technology or the three-dimensional metal printing technique. The surface polishing is done by hand, intricately crafting the faucet’s streamlined and unique form.
GROHE Icon 3D
GROHE SPA “The Five Senses Wall”
The fascination from the products in the GROHE zone still lingers as the program leads visitors into INAX Zone. INAX is known for its application of Japan’s water culture into sanitary ware innovations. This particular zone stands out for its soft and delicate ambiance, in line with the character of INAX’s products, which boast curved and smooth lines. The INAX Zone proposes the ‘Curated by LIXIL Design Bathroom Solutions’ concept, presenting products under the INAX brand and GROHE’s fitting equipment to showcase a fun mix and match of sanitary products from different brands.
Curated by LIXIL Design Bathroom Solutions
Located at the furthest of LIXIL Experience Center is the American Standard Zone featuring products that are known for functional convenience, friendly and accessible designs and innovations such as sanitary ware items for the elderly and other health-oriented innovations. The American Standard Zone also exhibits the brand’s ACACIA SUPASLEEK and Signature Collection whose modern and stylish designs interestingly bring a new and fresher image to the American Standard brand.
American Standard Zone
ACACIA SUPASLEEK and Signature Collection
“In this experience center, the customers will enjoy a multi-sensorial experience such as scents and sounds that were curated to enhance the spaces and live displays showing water in its many forms and our latest technologies. The bathroom vignettes were designed to reflect the latest trends identified by our teams in terms of colors, materials and finishes. Then we offer a digital experience with LIXIL CustoMy Space that allows customers to visualize the bathroom view in 360° to suits their needs and aspirations. The customers also have the ability to see more products’ details and save them in the wish list by scanning the QR CODE adjoining to the products,” Antoine sums up the ideas behind the design of the LIXIL Experience Center.
To personally experience the LIXIL Experience Center, Bangkok, make an online appointment for a visit at https://lixilshowroom-th.youcanbook.me/. For those who cannot make it to the LIXIL Experience Center, the online showroom is now available at https://virtualshowroom.lixil.com/th.
DREAMDAY
AN EXHIBITION BY MIT JAI INN WHERE THE COLOR IS EXTENDED INTO THE IDEA OF BUDDHISM, HIS CONNECTION WITH NORTHERN THAI CULTURE, AND THAI POLITICS WHICH ARE STILL TRAPPED IN THE VICIOUS CYCLE
SYDNEY MODERN
DESIGNED BY SANAA, A NEW EXPANSION OF THE ART GALLERY OF NEW SOUTH WALES IS THE ART SPACE THAT INVITES PEOPLE BY ITS VAST GROUND AND GARDEN. IS THIS HOW THE 21ST CENTURY’S ART SPACE SHOULD BE?
BRINGING AN AMERICAN TOUCH TO INDONESIAN CRAFTSMANSHIP
ABIE ABDILLAH, INDONESIAN FURNITURE DESIGNER FROM STUDIO HIJI, COMBINES INDONESIAN CRAFT WITH AMERICAN HARDWOOD TO CREATE AN CONTEMPORARY FURNITURE DESIGN WITH A LOCAL VALUE
THE STANDARD, BANGKOK MAHANAKHON
A GROUNDBREAKING HOTEL WITH THE TAGLINE “ANYTHING BUT STANDARD” THAT DEVIATES ITSELF FROM THE NORM OF MOST HOTEL CHAINS, BY WHICH INTEGRATING ART, MUSIC, FASHION, AND DESIGN TO CREATE A SPACE WHERE PEOPLE CAN FEEL LIKE THEMSELVES IN THEIR OWN WAYS
MOK PANWA CHRISTMAS TREE
CENTRAL CHIANGRAI CELEBRATES THE NEW YEAR’S EVE WITH A CHRISTMAS TREE MADE FROM LOCALLY SOURCED MATERIALS AND ADORNED WITH CHRISTMAS BALL THAT INCORPORATES THE DESIGNS FROM SIX INDIGENOUS TRIBES IN CHIANGRAI TO REPRESENT THE MODEST TRIBAL WAY OF LIFE AND THEIR DEEP RELATIONSHIP WITH NATURE
HAUNTED
HAUNTED SOLO EXHIBITION BY TAWAN WATTUYA UTILIZES DRAMATIC IMAGERY SYMBOLIZING ‘HEAVEN’, THE UTOPIC LAND WITH THE ABSOLUTE RIGHT TO ELIMINATE DISSIDENTS, AND ‘HELL’, THE REALM FULL OF EVIL WHO NEED TO BE EXCOMMUNICATED FROM SOCIETY. THE EXHIBITION DEPICTS THE PROPAGANDA METHOD CARRIED OUT BY THE STATE FROM THE COLD WAR TO NOW