PHOTO COURTESY OF PRIVATE SCALE

WHO
Private scale

WHAT
Interior Design Studio

WHERE
After COVID-19 crisis, we moved our studio outside Bangkok and then started working from home.

CAFÉ AMAZON SINGAPORE – JEWEL CHANGI AIRPORT

WHY
Before we opened our office (around the beginning of 2015), many customers, especially restaurants, continuously assigned important projects to us. In 2016, we thought it was a good time to improve the customer care system to be more systematic in the form of a formal design company under the name “PRIVATE SCALE”.

HOW WOULD YOU DEFINE CREATIVITY?
We deem that we are just a storyteller who tells stories of an owner to become a design by using simple language and communicates it to people so that they can sense and perceive the stories under space – material – shade and shadow. And in our view, storytelling is the heart of interior design.

CHALERMNIT ART DE MAISON

DESCRIBE YOUR PRACTICE IN THREE WORDS.
We are the specific design office. We adhere to and comply with the code of conduct, that is, “DELIVER ON TIME”, persistently.

WHERE DO YOU GO, OR WHAT DO YOU DO WHEN YOU GET STUCK ON A PROJECT
When we get a stuck during a project, we don’t go anywhere. We can enjoy and have fun at work in the same place.

If we encounter a design problem, we just “stop working and relax” for a while because we know our brains need that.

CHONGJAROEN SUAN PLERN

WHAT PROJECT ARE YOU MOST PROUD OF?
Pardon me… this question it is hard to specify a particular work because each and every work makes us proud in a different context. However, I would like to answer that I am very proud of my career as an INTERIOR.

Because designing with storytelling is something so exciting – interesting and makes us have fun every day.

THE 3SIS HOTEL CHIANGMAI

IF YOU COULD INVITE ANY CREATIVE OUT FOR COFFEE, WHO WOULD YOU CHOOSE AND WHY?
I wish to enjoy a cup of coffee together with Robert J. Lang, to talk to him and imbue with passion about his Semi-Physics Origami in a quite café all day.

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